Director of B2B Marketing, Wagmo
$140-150k
+ Equity
2+ days a week in office
Pet insurance and wellness plans
Job no longer available
Pet insurance and wellness plans
21-100 employees
Job no longer available
$140-150k
+ Equity
2+ days a week in office
21-100 employees
Company mission
To bring pet parents the confidence they need to give pets the care they deserve.
Role
Who you are
- If you possess the expertise of developing and executing on effective B2B marketing strategies - along with the drive and ability to build from scratch, love dogs and cats, and are looking for an exciting growth opportunity, we want to talk with you!
- Experience in a high-growth startup environment
- 7+ years of B2B Marketing experience
- Proven track record of developing and executing successful brand awareness campaigns that target employers
- Proven ability to lead and shape a compelling content strategy that aligns with the brand voice, and engages the target audience through channels such as blogs, podcasts, company website
- Proven ability to create marketing materials and strategies that communicate product value propositions for different buyers/stakeholders
- Innate motivation, and willingness to work in an autonomous environment – willingness to roll up your sleeves and get the job done
- Experience building a B2B marketing function and/or strategy from very early stages
- Exceptional written communication skills
- Ability to work cross-functionally with product, sales, and partner success
What the job involves
- Wagmo’s Director of B2B Marketing will develop and lead Wagmo’s B2B marketing strategy
- They will be focused on building brand awareness with our B2B segments, developing marketing acquisition and lifecycle initiatives, sales enablement and owning voice of our customer
- Create and execute Wagmo’s B2B marketing roadmap – enhancing Wagmo’s recognition as a valuable voluntary benefit for employers
- Boost growth in corporate adoption of plans as employee benefits
- Drive engagement in our customers’ employees
- Manage the marketing budget, allocating resources for maximum ROI
- Lead content strategy and brand voice, particularly as pertaining to our website, blogs, podcasts, etc
- Oversee field marketing strategy – conferences, events, etc
- Collaborate with executive team to prepare for events and speaking engagements
- Use analytics to gather insights aimed at refining lead generation, conversion, and engagement marketing programs
- Provide regular reporting to the executive team, including key marketing performance, pacing updates, and test results
- Stay updated on effective tactics, tools, and partners to enhance conversions, retention, and product uptake
- Remain attuned to industry trends, leveraging insights for innovative marketing approaches
Our take
Wagmo is a pet wellness company with a tech-first approach, designed to cater to the needs of new pet parents with a range of wellness and insurance plans.
The company provides two primary pet health plans: Wagmo Insurance for emergency care and Wagmo Wellness for routine pet maintenance. Backed by the National Speciality Insurance Company, Wagmo connects pet parents with budgeting tools, reliable veterinary care providers, and trustworthy advice, ensuring pets receive the care they deserve. These are provided to individuals on subscription or as an employee benefit through the workplace.
The Wagmo-Rover partnership marks a significant stride in Wagmo's mission to improve pets' and owners' lives. By teaming up with the largest online pet care marketplace, Wagmo expands its influence, granting discounted access to top-tier pet care for partner organisation employees. This collaboration underscores Wagmo's commitment to responsible pet care and signals a bright future, as the company continues to innovate and collaborate to meet global pet owners' evolving needs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2023
$8.9m
EARLY VC
Jul 2021
$12.5m
SERIES A
Total funding: $24.4m
Company benefits
- Equity in the company
- Company paid medical premiums for employee-only plan (3 out of 4 medical plans)
- Dental, vision, voluntary life, short term disability and long-term disability
- Commuter assistance
- Company paid Wagmo pet wellness and insurance plans through monthly reimbursement
- Unlimited paid time off
- 12 weeks parental time off
- 401k
- Company wide open feedback model
Company HQ
Greenwich Village, New York, NY
Leadership
Christie Horvath
(Co-Founder & CEO)Graduated from Harvard Business School with a Master of Business Administration. Served as the Vice President of BlackRock for 6 years before founding Wagmo.
Alison Foxworth
(Co-Founder)Graduated from The Wharton School with a Master of Business Administration. Previously worked in Advisory Services and Financial Insurance at BlackRock. Also served as the Director at Garrison Investments Group.
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