Director of Content Marketing, Thomson Reuters
$158.1-293.5k
Financial news and financial data provider
Be an early applicant
Financial news and financial data provider
1001+ employees
Be an early applicant
$158.1-293.5k
1001+ employees
Company mission
To help professionals advance their businesses and gain competitive advantage with the trusted answers only we can provide.
Role
Who you are
- 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team
- A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business
- Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed
- Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy
- Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed
- Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft
- Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production
- Experience in legal, regulated, or professional services markets is a strong plus. If you don't have it, you've moved into a complex vertical before and gotten smart fast
What the job involves
- The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift
- This role leads the content engine behind that strategy. You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica
- You'll report to the VP of Revenue Marketing - Legal and Government, and partner closely with Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. You'll lead a team of writers, strategists, and producers
- Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read
- Content that drives pipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns
- The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes
- Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network
- Outcomes you'll drive in year one:
- A defined editorial point of view that's recognized in the market, measured through share of voice
- Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio
- A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority
Our take
Thomson Reuters is reinventing the way professionals work. The multinational media conglomerate provides answers that help professionals make better decisions to run smarter businesses. It targets those in complicated sectors that move society forward; tax, law, compliance, government, and media.
Founded over 165 years ago, the company is now powered by thousands of international journalists. This bandwidth guarantees speed, impartiality, and insight that have helped Thomson Reuters retain its position a market leader. To stay competitive with companies founded in the digital era, Thomson Reuters places emphasis on helping clients reinvent themselves for the newly disruptive digital age.
As well as investing in the coverage of growth markets India and China, and embarking on a number of fintech acquisitions, Thomson Reuters announced an expansion of its long-term partnership with the London Stock Exchange Group in 2023. Together, they plan to enhance the value of financial and market news services to LSEG customers, whilst delivering a superior experience to professionals around the world.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Wellington Place, Toronto, ON
Leadership
Steve Hasker
(CEO & President)Previously served as Senior Advisor for TPG, CEO for Creative Artists Agency, Global President & Chief Operating Office for Nielsen, and as a Partner for McKinsey & Company.
Salary benchmarks
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