Head of SEO, Lastminute.com

Salary not provided

Expert level

London

Online travel and leisure website

Job no longer available

Online travel and leisure website

1001+ employees

B2CHospitalityTravel

Job no longer available

Salary not provided

Expert level

London

1001+ employees

B2CHospitalityTravel

Company mission

To simplify, personalise, and enhance customers' travel experience by leveraging our technology.

Job

Company

Role

Who you are

Proven experience in a senior SEO role, preferably within the travel industry, with a track record of improving organic search rankings and driving organic traffic growth
Leadership and team management skills, with the ability to motivate and inspire a team of SEO specialists
In-depth knowledge of SEO best practices, search engine algorithms, and tools, with specific experience in optimising large-scale websites
Proficiency in using SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, or similar tools
Strong analytical skills and the ability to interpret complex data, make data-driven decisions, and provide actionable insights for optimization
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders across multiple countries
Strong project management skills, with the ability to prioritise and manage multiple projects simultaneously in a fast-paced environment
Results-driven mindset with a focus on achieving measurable outcomes and driving continuous improvement
Fluent in spoken and written English

What the job involves

As the Head of SEO for lastminute.com, you will play a critical role in driving organic growth, improving search engine visibility, and increasing organic traffic to our websites
You will be responsible for developing and executing a comprehensive SEO strategy, managing a team of SEO specialists, and collaborating with cross-functional teams to optimise our online presence
Your primary objective will be to enhance our website's search rankings, expand our organic reach, and drive qualified traffic to increase bookings and revenue
Develop and execute a comprehensive SEO strategy, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates
Lead and manage a team of SEO specialists, providing guidance, mentorship, and performance evaluations to ensure the team's continuous growth and success
Conduct keyword research and analysis to identify relevant search terms and opportunities within the travel industry, and optimise website content accordingly
Collaborate closely with content creators, product managers, developers, and marketing teams to implement SEO best practices and optimise content
Monitor and analyse website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders
Stay up to date with the latest trends, algorithm changes, and best practices in SEO, user search behavior, adapting strategies to maintain a competitive edge
Conduct thorough competitive analysis to identify industry trends, benchmark performance against competitors
Collaborate with web development teams to integrate SEO best practices deep into our website platform to be able to grow organic traffic in the long tail
Stay informed about the latest developments in the travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation
Collaborate closely with marketing teams to integrate SEO strategies into broader marketing initiatives, including social media campaigns, email marketing, and digital advertising

Salary benchmarks

Our take

Alongside countless other industries, travel and leisure are swiftly moving digital, with an array of providers dealing in flights, hotels, and experiences entirely online. One such provider is lastminute.com, launched in 1998, that supplies a marketplace for booking all types of trips from luxury holidays to theatre breaks.

Lastminute.com is among the global leaders in online travel. The company was built on a speciality of delivering last minute holiday deals to consumers and, although it now deals much like other providers, it still hosts both late bookings offers and flash sales. Rather than using a one-size-fits-all approach, lastminute uses Dynamic Packaging technology to allow customers to build personal holiday packages. Atop its website and app for searching and booking, it provides a range of other services including payment plans, insurance, and flexible cancellation.

Following a leadership change in 2023, lastminute had itself a pretty successful 2024. With a partnership with payment network, Zilch, allowing customers to earn rewards on their travel bookings as well as being able to spread the cost of their trips. Alongside this, it also signed a three-year contact with Ryanair to offer the airlines flights to customers. These additions to the company show promise for an exciting future of continued growth and dominance in the travel sector.