Demand Generation Manager, Quantexa
+ Bonus
Decision intelligence platform
Job no longer available
Decision intelligence platform
501-1000 employees
Job no longer available
+ Bonus
501-1000 employees
Company mission
To empower every organization with the right data to make the right decisions.
Role
Who you are
- The ideal candidate has a deep understanding of B2B marketing, a passion for optimization, and a proven track record of driving measurable results
- Experience in a B2B demand generation or performance marketing role, preferably within the tech or SaaS industry
- Proven expertise in executing and reporting on ABM strategies using platforms like DemandBase, 6sense, Madison Logic, or Influ2
- Hands-on experience managing paid advertising campaigns on platforms such as LinkedIn, Google Ads, and Bing
- Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations
- Familiarity with marketing automation and CRM systems, HubSpot and Salesforce experience a plus
- Excellent collaboration and communication skills, with the ability to work effectively across multiple teams
- A proactive and detail-oriented approach to project management
What the job involves
- We are seeking a data-driven and results-oriented Demand Generation Manager to join our Demand Generation & Marketing Operations team
- In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate a high-quality pipeline and drive revenue growth
- You will manage our paid media campaigns, own the execution of our Account-Based Marketing (ABM) programs, and support promotional efforts for key events and webinars
- Own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns
- Report on digital ABM campaign performance to stakeholders with actionable insights
- Plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline
- Manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates
- Collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences
- Support third-party media buys (content syndication, sponsored newsletters, webinars) and track lead quality and ROI
- Identify innovative new ways to reach and engage our users
- Develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives
- Collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey
- Report on the performance of email marketing programs and their influence on pipeline
- Drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns
- Collaborate with field marketing and events teams to build integrated event promotion plans
- Support ongoing optimisation of event promotion tactics, using data to guide creative, audience, and timing decisions
- Ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns
- Partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting
- Analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments
- Maintain dashboards for pipeline influence, cost per lead/opportunity, and ROI, surfacing actionable insights for marketing and sales leadership
- Provide regular campaign updates to stakeholders and post-campaign reports with actionable insights
Salary benchmarks
Our take
Quantexa specialises in data connectivity, offering companies a vital tool to streamline their information. By bringing together diverse data sets and enhancing internal information with external resources, it enables organisations to generate valuable insights, facilitating more informed decision-making processes.
Since its inception in 2016, Quantexa has experienced exponential growth, establishing a global presence with offices spanning various continents. Its clientele includes prestigious names such as HSBC and Shell, underscoring its reputation as a trusted partner in the realm of data analysis and interpretation.
Enterprises today recognise the untapped potential within their data repositories, and Quantexa is there to help them leverage this resource. One notable partnership has been with the British government's Public Sector Fraud Authority, where its technology helps combat fraud by applying its advanced analytics to identify and address fraudulent activity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2025
$175m
SERIES F
Apr 2023
$129m
SERIES E
Total funding: $545m
Company benefits
- Pension Scheme with a company contribution of 6% (if you contribute 3%)
- 25 days annual leave (with the option to buy up to 5 days) + birthday off!
- Health & Wellbeing: Private Healthcare, EAP, Well-being Days, Calm App, Gym Discounts
- Tech & Cycle-to-Work Schemes
Company HQ
Waterloo, London, UK
Leadership
Vishal Marria
(CEO & Founder)Previously an Executive Director at EY, and Director of Financial Services at BAE.
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