Account Director, ID5

ID5 provides identity infrastructure for digital marketing companies, taking a privacy-first approach by maximising how first-party proprietary data is used, preventing reliance on cookies. The company has taken a shared approach to its privacy-first data infrastructure, enabling companies to exchange data to improve audience match rates, measure the value of the data, and facilitate people-based marketing strategies.

Despite competition in the privacy-first proprietary data market, ID5 stands out through its end-to-end user recognition and measurement toolset, helping companies not only identify their users but also measure their marketing impact on them. Furthermore, its shared infrastructural approach shows the potential to contribute toward a large-scale data ecosystem, as opposed to only benefiting companies on a granular level. And leading software companies, such as Microsoft, are taking interest in and partnering with ID5 due to these USPs.