Product Marketing Manager, Plum
2+ days a week in office
Wealth automation app
Open for applications
Wealth automation app
201-500 employees
Open for applications
2+ days a week in office
201-500 employees
Company mission
To accompany people on their financial journey and give them the tools to manage, save and invest their money.
Role
Who you are
- You have at least 2 years experience in a similar product marketing role
- You’re a storyteller: you have excellent communication skills, with the ability to translate technical features into clear, compelling benefits
- You have a strong understanding of the product and customer lifecycles and experience in managing go-to-market strategies for tech products
- Your instinct is to advocate for customers and you obsess over understanding their needs and wants
- You’re a team player and can work cross-functionally with lots of different disciplines and stakeholders. You can influence others both through presentations and casual conversations
- You like thinking creatively and enjoy running brainstorms
- You have a data-driven mindset and can use the right insights to create effective, efficient marketing
What the job involves
- We’re really excited to be hiring for our next Product Marketing Manager! You’ll be joining our team of two, expanding the impact of Product Marketing throughout the company
- We’re looking for someone who’s excited about translating Plum’s unique saving and automation products into clear, differentiated and distinctive positioned products that are super compelling to our audience
- You’ll be responsible for communicating the narrative, features and benefits of our savings, investment and automation products in a way that makes sense for our audience
- It’s a really exciting time to join Plum as we build out a full suite of products that help people save for the short, medium and long term
- You’ll sit in our marketing team, mainly based in London – but you’ll spend equal time between our product and marketing teams
- On the product side, you’ll be working with Product Managers and Designers to craft compelling products and eventually take them to market
- On the marketing side, you’ll be crafting compelling positioning and messaging and coordinating channel owners to launch new products and help grow existing ones via campaigns
- Craft compelling messaging and positioning that clearly articulates the benefits of Plum's products
- Develop and execute go-to-market strategies for new product features and releases, making sure they align with our brand and business objectives
- Conduct market and competitor analysis to identify trends, opportunities, and challenges, informing our product and marketing strategies
- Collaborate with the product team to gain deep product knowledge and act as a bridge to our marketing teams by communicating clearly, effectively and efficiently
- Create and manage engaging and informative product content
- Work within cross-functional teams to deliver impactful product launches, campaigns, and seasonal activities
- Measure and analyse the effectiveness of product marketing initiatives, adjusting strategies as needed to maximise impact
Salary benchmarks
Our take
Consumers are not satisfied with the products being offered by traditional banks, who have proven slow to react to their needs and demands. Plum is one of the increasing number of money management alternatives, offering a platform for users to automate their investments and savings.
The development of fintech in the UK has made the space incredibly competitive, with other companies such as Cleo and Emma trying to solve similar problems. That said, Plum has certainly found its place, with over a million users having downloaded the app. It was also voted Best Personal Finance App at the 2023 British Bank Awards, a testament to its popularity.
After a strong performance leading to more than 2 million users across 10 European markets, Plum secured funding, which will be used to strengthen its UK product offering and reach profitability in 2025. Plum has ambitious plans for the rest of Europe too, having launched ETFs for EU customers and partnered up with Eurobank. Other developments on the platform include the addition of "Watchlists" and "Price Alerts", two features that aim to further empower people by delivering smart notifications and portfolio control.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 12 rounds)
Jul 2024
$18.1m
SERIES B
Jun 2024
$3m
SERIES B
Total funding: $89.9m
Company benefits
- 25 days paid holidays + UK bank holidays (33 in total)
- We're all in this together! Own part of the company through stock options
- 45 days work from anywhere
- 1 extra day for volunteering
- Our annual team trip, to a secret destination
- Annual training budget
- Free Plum Premium subscription
- Flexible working hours (flexible hybrid remote model)
Company HQ
Farringdon, London, UK
Leadership
Victor Trokoudes
(Founder)Previously Head of International Banking at TransferWise. Started their career at Morgan Stanley as a trader. Has an MBA from INSEAD
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