Brand Insights Manager, Launchmetrics
$70-75k
Brand performance tools for fashion, lifestyle & beauty
Job no longer available
Brand performance tools for fashion, lifestyle & beauty
201-500 employees
Job no longer available
$70-75k
201-500 employees
Company mission
To help brands make smarter decisions for the future.
Role
Who you are
- Minimum 5 years experience with data analytics and management
- Intermediate Excel skills and appetite for analysis and writing data-driven insights
- Confident in leading presentations through storytelling to customers, engaging across different levels of their organization
- Ability to engage with a wide variety of team members at different levels
- Strong relationship building and influencing skills
- Demonstrate an ability to adapt to complex and changing environments
- Strong project management skills
- Ability to understand customers’ business challenges and needs
- Demonstrates innate curiosity and enthusiasm for doing new things in new ways
- Deals with issues constructively, seeking effective resolution and swift decision making
- Perceptive and sensitive to the needs and motivations of others
- We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!
What the job involves
- The Brand Insights Manager has the mission to deliver insightful data to our high-service customers via the Launchmetrics products and services
- Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Manager will build and own customer relationships, acting as a trusted partner for our customers to provide data driven recommendations and support their initiatives to drive their marketing and communication strategy
- Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement
- Be accountable for its customers portfolio, report on customer accounts’ health and join regular account reviews with clients to ensure regular communication around priorities, reporting, data, needs, and ultimately ensure renewals
- Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce and are kept up-to-date regularly
- Make sure to deliver customers’ reports & analysis on time, responsible for customers training and proactively communicate on product improvements, data update, etc
- Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams, piloting new developments alongside customers
- Identify opportunities for upsell and cross sell. Nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert
- Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI- connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams
- Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance
- Present actionable reports to customers, acting as a thought leader to make recommendations around their brand performance
- Be an expert and evangelist of Launchmetrics’ unique measurement methodology
Application process
- Intro Call
- Meet & Greet
- Skills Assessment
- Culture Fit Interview
- Leadership Interview
Our take
While there is a multitude of tools that track business and financial performance, Launchmetrics combines these to provide an end-to-end solution to measure brand performance. Its flagship product provides optimization and analytical tools that enable decision makers to make smarter decisions around their branding efforts, and to increase market visibility and revenue.
For fashion, luxury, and beauty industries, the brand is the most important financial asset, with enterprises spending upwards of $250 billion per year on activities directly linked to brand reputation. Launchmetrics has effectively tapped into this market, powering the majority of global fashion shows with a growing customer base including Dior, Fendi and Shiseido.
Its acquisition of DMR, its main competitor, cemented the company's position as the undisputed category leader in brand performance. In 2024, it was announced that Lectra (a major player in the fashion, automotive and furniture markets) would acquire the majority of the capital of Launchmetrics, a partnership which will allow Launchmetrics to accelerate the development of its offering on a global scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2018
$50m
LATE VC
Mar 2015
$17.2m
SERIES E
Total funding: $87.8m
Company HQ
Chelsea, New York, NY
Leadership
Michael Jaïs
(CEO)Michael has been at Launchmetrics since 2002, joining as a General Manager and moving into the role of CEO in 2015.
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