Marketing Events Manager, Optimove
Retention automation software
Open for applications
Retention automation software
201-500 employees
Open for applications
201-500 employees
Company mission
To help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.
Role
Who you are
- The ideal candidate is a highly-motivated team player with exceptional project management and organization skills, seeking an excellent opportunity to learn and grow within a lively and challenging environment
- Bachelor’s Degree
- 2-3 years’ experience with event production and management (small intimate events and large flagship events)
- Excellent project management, negotiation, and organizational skills
- Experience managing large budgets and delivering events within those budgets
- Excellent written and verbal communication skills – ability to quickly build relationships and drive delivery from other team members, external stakeholders, and third-party providers
- Results-driven, proactive, and able to work autonomously
- Well organized, methodical and self-motivated
- Ability to prioritize and balance multiple projects simultaneously
- Ability to work under pressure and have strong problem-solving capabilities
- Outstanding attention to detail and great analytical skills
- Willingness to travel to manage events onsite as needed
- Must be eligible to work in the United States
What the job involves
- Our team is growing, and we are looking for a seasoned individual to join our marketing team in New York as a Marketing Events Manager, who will be responsible for defining and delivering Optimove’s events strategy in the Americas
- Manage and execute Optimove’s presence in industry-leading conferences and self-produced events in North America
- Identify, prioritize and qualify industry events for the sales team to attend
- Project manage the events from start to finish: manage production, timeline, budget, venue, vendor sourcing, etc
- Coordinate with multiple key stakeholders and third-party providers
- Work cross-functionally with different marketing and sales teams to ensure all event assets (print, digital, content) and deadlines are identified and met
- Oversee events onsite and trouble-shooting at all conferences and self-produced events
- Manage sponsorship contract negotiations
- Track and measure the effectiveness of events against KPIs, ensure that all events contribute to overall sales and marketing objectives, and lead pre and post-event briefings and reporting
- Support the development and production of marketing and promotional materials as requested
- Assure dynamic collaboration between the Americas office and the global marketing team
- Champion the company brand identity across all developed materials
- Increase operational efficiency of global marketing activities
Our take
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Sep 2016
$20m
EARLY VC
Total funding: $20m
Company benefits
- Stock option plan
- Family and pet friendly
- Company social events
- Diversity and inclusion initiatives
- Equal opportunity employer
- Work from home opportunities
Company HQ
Midtown East, New York, NY
Leadership
Pini Yakuel
(CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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