Positionless marketing platform
Job no longer available
Positionless marketing platform
501-1000 employees
Job no longer available
501-1000 employees
To free marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.

Freddie
Company Specialist at Welcome to the Jungle
10% employee growth in 12 months
Sep 2016
$20m
EARLY VC
Garment District, New York, NY
Pini Yakuel
(Founder & CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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