Senior Marketing Campaign Manager, GitLab
$94.1-201.6k
Salary applicable to California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois and Minnesota applicants only. + Equity Compensation & Employee Stock Purchase Plan for all locations
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$94.1-201.6k
Salary applicable to California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois and Minnesota applicants only. + Equity Compensation & Employee Stock Purchase Plan for all locations
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 4–7+ years of experience with a proven track record in developing multi-channel campaign strategies and corresponding bill of materials at a B2B SaaS company, with a focus on driving upsell and expansion
- Experience engaging technical audiences (e.g., developers, DevOps, IT buyers) in a product-led growth (PLG) model
- Product marketing and content marketing experience, is a plus
- Strong project management and cross-functional collaboration skills, especially across marketing, product, and sales teams
- Excellent copywriting and editing abilities, with a focus on translating product features into user-focused benefits
- Strong campaign analytics skills, with experience in A/B testing, funnel optimization, and data-informed decision-making
- Self-starter mindset with the ability to manage multiple projects and meet tight deadlines with minimal supervision
- Proficient with marketing automation and CRM tools, including Marketo, Iterable, and Salesforce
- Bonus points: Knowledge of GitLab, DevOps tools, or open-source communities, and working with teams in different regions
What the job involves
- As a Senior Marketing Campaigns Manager, you’ll drive upsell revenue by leading integrated marketing campaigns that move existing GitLab users to higher product tiers. Working closely with Product Growth, Product Marketing, and Content teams, you’ll strategize and execute data-driven campaigns that align with product launches, user behavior, and business goals
- You’ll bring a deep understanding of funnel strategy, messaging, and multi-channel execution to influence product adoption and customer lifetime value. This role is ideal for a growth-minded B2B SaaS marketer who excels in a product-led environment
- Own and lead global, data-driven marketing campaign strategy to drive product adoption and upsell revenue from existing users across GitLab’s product tiers
- Collaborate with Product Growth, Product Marketing, and Sales to align on product roadmap, launch timelines, and upsell opportunities — ensuring timely and relevant messaging in all campaigns
- Develop integrated campaign briefs including personas, segmentation, value messaging, funnel-stage content strategy, and performance KPIs
- Design, project manage and host compelling webcasts and product demos that educate users about the value of upgrading
- Collaborate with Content, Lifecycle, and Paid Media teams to create and activate campaign assets across all channels, ensuring consistent messaging and a cohesive user journey
- Analyze performance data, optimize campaigns through A/B testing and iteration, and communicate results with stakeholders through regular reporting
- Champion global scalability, working with regional and localization teams to localize messaging and content for specific markets when needed
- GitLab’s Marketing Campaigns team is structured into two groups working in lockstep
- The Global Campaigns team drives the strategy behind high-impact, integrated campaigns tied to key product and go-to-market initiatives
- The Regional Campaigns team focuses on activating those campaigns within specific geographic market segments
- They adapt and execute the campaigns to meet regional sales goals and drive pipeline in key markets
- Our mission is to create meaningful demand by delivering clear, compelling, and consistent messaging across every stage of the customer journey
- With GitLab expanding its investment in product-led growth and customer expansion, this is an exciting opportunity to join the Global Campaigns team and help shape how we engage existing users, drive product adoption, and unlock new revenue opportunities
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $435.2m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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