Product Marketing Manager, Flex
$174-189k
+ Equity
1-3 days a week in office
Flexible rent payment application
Be an early applicant
Flexible rent payment application
501-1000 employees
Be an early applicant
$174-189k
+ Equity
1-3 days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- 5-7 years of experience in product marketing, with a focus on high-growth consumer or fintech environments
- Proven GTM impact: Demonstrated success in owning and executing end-to-end go-to-market plans for major features or products, resulting in measurable improvements in adoption, engagement, or conversion
- Cross-functional collaboration: Strong ability to partner with and influence peer teams (Product, Design, Analytics, CRM) to secure alignment and drive key initiatives forward
- Deep analytical skills: Adept at translating complex performance data (adoption, conversion, retention) into clear, actionable insights that directly refine messaging and GTM strategy
- Hands-on ownership and bias for action: A highly proactive and outcome-oriented mindset. You are comfortable diving into the tactical details of execution and driving projects independently from strategy definition through final optimization
What the job involves
- We're hiring a Manager, Product Marketing, Rent, to own the end-to-end GTM cycle for new products and features
- You will be the crucial link between the product and the customer, serving as the primary advocate for the renter to ensure product value is realized
- You'll achieve this by leading the strategy—from positioning and narrative development to channel deployment and performance analysis—driving both customer satisfaction and key business outcomes for Flex
- Develop and implement go-to-market strategies: Develop and execute the end-to-end GTM plan for a major product or feature release for our core Rent product, ensuring alignment with overall business objectives and driving measurable results
- Lead positioning and narrative: Define customer pain points and the core value proposition. Craft clear, compelling messaging and a consistent narrative that drives competitive positioning across all communication touchpoints
- Drive GTM execution and optimization: Own the seamless delivery of the GTM plan into market. This includes partnering with Design and Front-End Development to publish and optimize final assets across critical channels (e.g., website, app store, email), ensuring high conversion and message integrity
- Support product growth: Partner closely with Product and CRM teams to optimize in-product messaging and lifecycle communications to drive engagement, feature adoption, and retention for your focus area
- Synthesize market and customer insights: Conduct primary research and collaborate with our research team to synthesize a holistic view of the market and customer for your product area. You will serve as the voice of the customer to inform product strategy, messaging, and GTM
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
Salary benchmarks
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