Head of Marketing, Foundernest

• You have 4+ years of relevant experience in B2B growth and marketing at a SaaS company
• You come from the startup world and have done this (or a big part of this) at a startup previously
• You have a deep understanding of the impact of marketing on acquisition, nurturing and retention, both qualitatively and quantitatively
• You are highly structured and analytical. You have passion for data and use it to learn and guide your decisions
• You are creative and like generating ideas that can have an exponential impact on your goals
• You have grit, you don't mind rolling up your sleeves and tackling all tasks necessary to get the job done, and enjoy to work under pressure when necessary
• You have generated content that had a measurable impact on new demand
• You have experience using modern marketing automation tools
• You are scrappy, able to identify and leverage arbitrage opportunities with limited resources
• You have strong oral and written communication skills in English. You’ll need to be able to build content and/or product copies without external supervision
• Ability to work both collaboratively and independently
• You love growth marketing. This is the job you are passionate about; this is where you want to grow and develop your career

Desirable

• Define and own FounderNest's voice and build our digital presence from scratch
• Build and launch a new website (no design or coding experience required, we have the team for that)
• Evaluate a potential rebranding
• Define the content strategy and generate the corresponding materials (blog posts, case studies, etc.) that will lead to exponential demand growth, working with sales and customer success
• Prioritize and launch experiments across a user’s lifecycle to feature adoption, churn prevention, and resurrection
• Select and implement marketing automation tools
• Define the right balance between the use external agencies / freelancers vs. building the team in-house
• If the team is built in-house, building a hiring plan and execute on it
• Build a scrappy budget to achieve the goals
• Negotiate with vendors and ensure a good ROI