Senior Director of Growth Marketing, Homebase
Hybrid
$230-270k
Employee scheduling software for small businesses
Job no longer available
Employee scheduling software for small businesses
1001+ employees
Job no longer available
$230-270k
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 10+ years of experience across the digital marketing landscape
- 4+ years of experience leading the growth marketing function
- Successful experiences scaling growth marketing teams from 0 to 1 and 1 to 10
- Solid SEO experience with a proven track record of growing organic/SEO acquisitions
- Experience owning large budgets and forecasting monthly, quarterly and annually
- Experience at hyper-growth companies, in the consumer space. Subscription-based experience is a plus!
- Familiarity with both paid and organic channels, online and offline and a variety of growth tactics
- Experience managing managers and team leads required
- Ability to set goals and strategy and effectively coach a team to achieve
- Expert in search and digital performance channels, managing to CAC targets
- Familiarity with best practices in tracking, tagging, attribution, Google Analytics, Google Tag Manager, Search Console, etc
- Need for speed to test and optimize without compromising quality
- Performance-driven, deeply analytical, comfortable deriving insights and making decisions from data
- Ability to juggle multiple projects at once and not lose track of the details
- Hybrid model. Must be based in San Francisco, CA, or within an hour’s commute
What the job involves
- Oversee a high-performing team of 4 (and growing) mid to senior-level individual contributors; coaching, performance management, metrics, budget, team morale, agency management, hiring, and retention
- Strategically create a revenue-driven 12 to 18 month roadmap for growth marketing aligning with company goals
- Own a very generous budget and work with the CMO and Finance to define forecast models
- Test, experiment, identify, and diversify the channel mix in a way that will maximize payback. Determine market fit
- Work cross-functionally with a variety of stakeholders and articulate growth marketing performance to the exec team, product, data, sales, customer support, finance, and the broader marketing team
- Own goals, testing/experiments, metrics, GIAs (think OKRs), and reporting of growth marketing performance
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance
- 401(k) matching program
- Pre-tax commuter benefits
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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