B2B Product Marketing Manager, Guideline
$124.5-156k
+Eligible for equity in the form of Incentive Stock Options. Salary varies depending on location of applicant
Retirement plans for small business
Open for applications
Retirement plans for small business
201-500 employees
Open for applications
$124.5-156k
+Eligible for equity in the form of Incentive Stock Options. Salary varies depending on location of applicant
201-500 employees
Company mission
To help everyone arrive at a secure retirement.
Role
Who you are
- We’re looking for a data-minded marketer who has experience developing effective product messaging and strategic initiatives that drive adoption of complex products
- Marketing expertise: 5+ years of experience in marketing at a B2B2C or B2B product-led growth organization, with 3+ years in product marketing. Experience in fintech, HR tech, payroll, or highly-regulated industries is a plus
- Excellent communication skills: You’re comfortable collaborating with partners and stakeholders across sales, marketing, product, and beyond
- Strong writing skills: You’re an effective storyteller, translating data and insights into compelling messaging and well-crafted collateral that resonates with our employer audience
- A keen eye for detail: Nothing slips past you – you’re always keeping yourself and your partners on track, organized, and accountable as you lead critical cross-functional efforts
- Cross-functional leadership: You excel at driving multi-channel go-to-market strategy in partnership with peers and leaders of all levels across an organization
- Data proficiency: Experience with tools like Looker, Amplitude, and customer research / insights platforms that inform decisions and measure success
What the job involves
- Guideline is hiring for a Product Marketing Manager to help differentiate our employer-facing product suite and enhance our market position in the 401(k) and workplace benefits space. You'll be a part of a team of passionate product marketers and report to the Head of Product Marketing
- You’ll be working with our sales, product, and growth teams to develop comprehensive go-to-market strategies that cement our right to win with employers of all sizes and industries
- You'll serve as the champion of the customers we serve: solopreneurs, small business owners, and HR/benefits leaders at SMBs and enterprises
- As an experienced product marketer, you’ll be tasked with end-to-end strategic planning and execution for employer-facing product experiences, working closely with product to launch new features while enabling sales to effectively pitch the Guideline retirement product experience to employers
- Driven by research and analytics, you’ll ensure that we understand our customers and prospects and that we are effectively delivering value throughout the funnel
- As a PMM, you're at the heart of it all. In a collaborative role, you'll work across the organization to drive impactful results. On any given day, you'll help us:
- Shape our core 401(k) product message: Define strategic initiatives and product / feature launch priorities to evolve our market position in the 401(k) and workplace benefits ecosystem
- Champion the voice of the customer: Dig into data and conduct research to understand and effectively advocate for our employer customers and prospects across SMB and enterprise verticals
- Test and learn to drive growth: Collaborate with product, marketing, and sales to test new and existing messaging, ensuring that we continually strengthen our employer value proposition
- Evolve our sales pitch: Partner closely with sales leadership to support sales enablement, competitive analysis, sharpening our pitch and developing collateral to drive sales efficacy
- Track the industry: Track industry trends, competitive best practices, and evolutions in the workplace benefits ecosystem to help us take advantage of emerging market trends
- Partner with legal and compliance: Ensure all messaging is accurate, compliant, and upholds regulatory standards
Our take
When businesses offer a 401(K) plan, a message is sent to employees and potential employees that their future is valued by their employer. However, small businesses are often left behind, being charged extortionate fees or ignored by 401(K) providers altogether, leaving many American families with no retirement savings and the potential of retiring into poverty.
Guideline spotted this oversight as an opportunity to jump in and offer small businesses an affordable 401(K). It generates income by charging each business a flat monthly fee per participant.
The company now manages retirement plans for hundreds of thousands of people in over 40,000 companies and has accumulated over $8 billion in assets under management. Benefits providers Intuit, Gusto, and Square all use Guideline as their 401(K) partners.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Employee endorsements
Nice people
"The people at Guideline are really nice, friendly, and helpful. We get to know other members a little better outside of work, and there is an effort..."
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Jul 2020
$80m
SERIES D
Total funding: $339m
Company benefits
- Comprehensive medical, dental and vision plans—100% for employees, 70% for dependents
- Generous 401(k) match
- Paid time off + unlimited vacation days
- Paid parental leave
- Mental health coaching and therapy
- Learning and development stipend
- Cash referral bonus
- Commuter benefits
Company HQ
Downtown, Burlingame, CA
Articles
Leadership
Kevin Busque
(CEO)Majored in Computer Information Science at Fitchburg State University. Started out as an Advisory Unix Systems Administrator at IBM and then founded LinkedUp.net, an Open Source consulting company, in 1996. Acted as Chief Information Security Officer at the Institute for Health Metrics and was Director of IT at Humedica. Co-founded TaskRabbit in 2008, acting as its VP of Technology until 2015.
Mike Nelson
(CTO)Majored in Mechanical Engineering at the University of Southern Maine. Was Mobile Developer and CTO at TechStars-backed Accelgolf from 2007 to 2010. Joined SkillSlate as Rails Engineer and CTO, before being hired by TaskRabbit as Staff Engineer in 2012.
Jeremy Caballero
(Co-Founder & CPO)Started out as a Junior Programmer at Mail Boxes Etc. Worked as a Photographer and Videographer from 2007 to 2011, and then as a Freelance Digital Designer. Was Lead Designer at lifestyle adventure brand Targa Trophy before joining TargetSafety's UX team. Was made Lead Product Designer at TaskRabbit in 2012.
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