Growth Marketing Manager, Nibble Health
More information about location
Healthcare financing as an employee benefit
Job no longer available
Healthcare financing as an employee benefit
1-20 employees
Job no longer available
More information about location
1-20 employees
Company mission
To empower patients through financial technology.
Role
Who you are
- 3+ years of experience in B2B performance marketing, bonus if your background is in employee benefits, HR-tech, B2B, SaaS, healthcare, and/or fintech
- Experience building programs and processes from start to finish
- Someone who can confidently work with growth, analytics, and email / marketing automation platforms
- A proven ability to manage and lead teams of external vendors and agencies
- Excellent written and verbal communication skills
- Resourcefulness and an ability to execute with a high-level of autonomy
What the job involves
- As our Growth Marketing Manager, you’ll be responsible for building and managing a world-class B2B performance organization
- You’ll guide the strategy and execution of demand generation, lifecycle, product, and content marketing, both in-house and via external vendors and agencies
- This is an exciting opportunity for a great all-around marketer who loves early-stage startups and aspires to be a CMO one day
- Help define and execute Nibble’s growth strategy, managing core channels (paid social, paid search, SEO, direct mail, etc.), optimizing campaigns to drive inbound / convert leads through the sales funnel, and identifying new opportunities for demand generation
- Partner with the design and product teams to create impactful landing pages, one-pagers, presentations, emails, & messaging creatives
- Identify the best performing content and messages across audiences / stages and work with team members to craft an exciting content roadmap
- Analyze and report on marketing KPIs and performance; drive continuous improvement of KPIs and communicate results to stakeholders and the management team
Our take
Buy now, Pay later (BNPL) business models have exploded in prominence in recent times. However, the model has been applied less to the enterprise space. At the same time, two-thirds of all personal bankruptcies in the US are caused by medical debt.
In response, Nibble Health has created an enterprise healthcare payments platform. Employers can provide their people with zero-interest, zero-fee healthcare financing as an employee benefit.
The startup is focused on providing world-class service to its first cohort of employers and continuing to build its team.
While the vision is certainly worthy, the startup is still dealing with lending. The startup must be careful in managing the credit it provides, especially in turbulent macroeconomic times.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Jun 2022
$8.5m
SEED
Total funding: $8.5m
Company benefits
- Excellent medical, dental, and vision plans
- Unlimited vacation
- Budget for the technology tools you need
- Education stipend
Company HQ
Union Square, New York, NY
Leadership
Steven Greene
(CEO)Prior to Nibble, they were Director of Strategy & Business Development at Thirty Madison. Trained in investment banking at Goldman Sachs. MBA from Harvard.
Phil Markunas
(CTO)Previously Head of Product at DevPost. Staff Sergeant in the US Army. Product Manager for several years at various technology companies. Graduate from Princeton in Philosophy.
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