Category Marketing Manager, Whatnot

• We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
• You have 5+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• You are fluent English speaker, with a deep understanding of the UK market
• You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• You're a creative thinker with an aptitude for content creation and copywriting
• You have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Desirable

• As a Marketing Manager at Whatnot, you live and breathe your category
• You understand the customer profiles better than anyone else
• You are an expert in what drives customer acquisition and retention with enthusiasts in your category
• This role is responsible for growing category demand by devising campaigns that generate buzz and drive conversion
• These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content
• Own buyer acquisition in your vertical, devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
• Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
• Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
• Develop and execute the social media strategy for your category, including building and managing a social calendar, planning and executing evergreen content, and content around tentpole campaigns
• Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution