Senior Director of Product Marketing, ExtraHop
$190-250k
+ Bonus
Cloud-native cyber security platform
Posted today
Cloud-native cyber security platform
501-1000 employees
Posted today
$190-250k
+ Bonus
501-1000 employees
Company mission
To reveal cyber risk and build business resilience by exposing threats organizations can't see.
Role
Who you are
- If you’re an innovative and results-oriented leader who thrives in a collaborative, high-energy environment, we’d love to hear from you
- Bachelor’s degree required; MBA preferred
- 10+ years of experience in product marketing, with 5+ years of leadership experience in B2B enterprise technology marketing
- Deep expertise in cybersecurity, SaaS, cloud, and IT infrastructure markets, with a proven ability to market to technical and security-focused personas
- Demonstrated success in building and executing integrated product marketing strategies that drive measurable business outcomes
- Strong technical aptitude and the ability to distill complex technical concepts into clear, compelling narratives that resonate with diverse audiences
- Proven track record of conducting competitive market analysis and using data-driven insights to craft winning positioning strategies
- Outstanding writing, communication, and presentation skills with a talent for creating content that engages both technical and business decision-makers
- Experience working with and influencing senior executives, stakeholders, and partners to align marketing initiatives with business objectives
- Exceptional project management and organizational skills with the ability to prioritize and drive multiple initiatives to completion in a fast-paced environment
- Willingness to travel up to 20% to support sales, events, and key customer engagements
- Strategic thinking and market intelligence
- Go-to-Market strategy and execution
- Positioning, messaging and storytelling
- Sales enablement and customer engagement
- Cross-functional leadership and influence
Desirable
- Strong knowledge of the network-based cybersecurity market with demonstrable knowledge of the key vendors
- Proven track record of 5+ years of Product Marketing leadership
- Held responsibility for the execution of multiple product launches within the cybersecurity space
What the job involves
- We are seeking an exceptional Sr. Director of Product Marketing to lead the high performance Product Marketing Team at ExtraHop. In this high-impact, strategic role, you will drive the growth and market leadership of ExtraHop’s Network Detection and Response (NDR) solutions, helping to position ExtraHop as a recognized leader in the dynamic and competitive cybersecurity landscape
- As a key leader in the product organization, you will define and execute the strategy for positioning, messaging, and go-to-market efforts for our products and solutions. You’ll collaborate closely with cross-functional teams including product management, marketing, sales, sales enablement, and customer success to drive customer engagement, enablement, and adoption
- This role is at the intersection of market intelligence, product strategy, and innovative marketing execution, requiring both visionary leadership and a hands-on approach
- This is an opportunity to take ownership of a critical function within a rapidly growing leader in the emerging Network Detection and Response (NDR) cybersecurity market. As the Senior Director of Product Marketing, you will play a pivotal role in shaping ExtraHop’s market perception, driving growth, and influencing the future of cybersecurity
- Establish ExtraHop’s leadership within the cybersecurity and NDR markets by developing compelling, differentiated positioning and messaging for our products and solutions
- Own and drive the rhythm of the business for the Product Marketing team, including content strategy planning, product launch execution, leadership offsites, and all-employee meetings
- Inspire, lead and empower high-performing teams of product marketing and technical marketing fostering collaboration, innovation, and a shared commitment to achieving business objectives
- Oversee the end-to-end launch of new products and features, collaborating with Product Management, Corporate Marketing, and Operations to ensure successful go-to-market execution
- Manage all initiatives programmatically, delivering innovative best practices that enhance execution and efficiency
- Collaborate with customers, sales, product management, and analysts to identify market needs and define strategies that highlight ExtraHop’s unique value propositions to target buyer personas
- Empower the sales and partner ecosystem with clear, persuasive tools and training that communicate ExtraHop’s value proposition and drive revenue growth
- Develop impactful sales collateral, presentations, playbooks and product demonstrations tailored to resonate with enterprise customers
- Create high-quality, engaging content that drives thought leadership, customer engagement, and demand generation, including white papers, blogs, case studies, webinars, and more
- Conduct comprehensive market research and competitive analysis to uncover trends, buyer needs, and market opportunities
- Work closely with the broader marketing team to design and execute integrated marketing campaigns that align with organizational priorities
- Serve as a trusted advisor and spokesperson for ExtraHop to executive meetings, customer engagements, and industry events
- Oversee content strategy and ensure the ExtraHop website and digital channels effectively articulate product positioning, optimize for SEO, and remain updated with fresh, relevant content
Our take
When trying to become more cybersecure, many businesses find themselves operating blindly, as they lack the necessary insights to understand potential attack points within their networks. This information gap has led to an alarming vulnerability, leaving organizations exposed to threats that remain unseen.
ExtraHop has emerged to provide organizations with the network visibility and threat detection capabilities they need. Through its cyber defense platform, the company enables businesses to detect and respond to advanced cyber threats before they can compromise their operations. Importantly, its use of cloud-scale AI and ML means this is done in real time.
With a portfolio of over 70 AI and ML patents, ExtraHop has built a reputation as an innovator in the space. It has been able to accelerate growth since its acquisition by Bain Capital and Crosspoint Capital in 2021, and fresh funding will ensure it is able to continue expanding capabilities and reinforcing its already strong position.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2024
$100m
GROWTH EQUITY VC
May 2014
$41m
SERIES C
Total funding: $161.6m
Company benefits
- 100% insurance cost covered for employee (80% for family)
- Flexible PTO Policy
- Well-stocked kitchen, including fruit, juice, coffee and espresso machines, and six kegerator
- Employees have the opportunity to invest in a 401(k) and company stock options
- Tuition reimbursement program for continuing education
- Each employee is granted three days a year to spend in service to the community
Company HQ
Pike Pine Retail Core, Seattle, WA
Articles
Leadership
Jesse Rothstein
(Board of Directors)Has previously been both CEO and CTO of the company. Was a Senior Architect at F5 Networks and Senior Software Developer at Motive Communications.
Raja Mukerji
(Chief Scientist)Has previously been both President and Chief Customer Officer of the company. Was a Senior Architect at F5 Networks and Senior Engineer for Strong Capital Management.
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