Senior Product Marketing Manager, Qualified.com
$140-180k
+ Equity + Bonus
Pipeline generation platform
Open for applications
Pipeline generation platform
101-200 employees
Open for applications
$140-180k
+ Equity + Bonus
101-200 employees
Company mission
To change how companies generate pipeline.
Role
Who you are
- 5+ years of Product Marketing experience, preferably with experience in Customer Marketing
- Experience in SaaS marketing technology in the Go To Market space
- Experience working in a fast-paced small company environment
- Strong communication skills, both written and verbal
- Strong presence with customer champions and executive stakeholders
- Ability to strategize and craft compelling messaging and customer-facing content (presentations, interview scripts, demo scripts, web copy, etc.)
- Ability to conduct competitive landscape research & analysis, streamline insights into consumable content for sales teams
- Comfortable being a company spokesperson onstage at internal and external programs
What the job involves
- As a Senior Product Marketing Manager, you’ll help amplify our company narrative and showcase product and customer momentum to generate awareness with our target market of B2B CMOs and VPs of Demand Gen.
- You’ll be working with some of the best and brightest product marketing minds, including the folks who helped build the marketing machine at Salesforce and GetFeedback, a SurveyMonkey Company
- The Qualified Marketing team is made up of Product Marketing, Demand Generation, Events, and Creative. Our team is responsible for crafting our corporate narrative and bringing awareness to our target buyer through compelling messaging, launches, advertising, events, content, and strategic campaigns
- The marketing team is small but mighty and the pace is fast. We’re constantly evolving our messaging, launching new products, and delivering new content and programs. If you want to roll up your sleeves, work alongside some super smart individuals, and do great work, the Qualified marketing team might be the place for you
- We’re looking for an experienced Product Marketer to join our team and turn up the dial on customer stories and competitive intelligence, among other core Product Marketing responsibilities
- Work closely with our customer team to identify customer champions and craft stories that showcase their success; bring these stories to market in a big, differentiated way through video, social, and web activations
- Dive deep into the pipeline generation landscape and arm our sellers with key insights and competitive positioning
- Partner with our product team to understand our roadmap and craft our go to market messaging and launches
- Work cross functionally with the entire marketing team to develop content, from event sessions to webinar programming
- Work closely with our sales enablement function to make sure our sellers are armed with our latest corporate and product positioning
Our take
Customer Relationship Management service Salesforce is used widely across the sales landscape, but interactions are anonymous, text-based, and often feel impersonal. Many VIP customers prefer to put a face to the name and connect personally with a company, but this information is not revealed by Salesforce.
Qualified.com alerts companies when a high-profile customer is considering a purchase through their website, in addition to providing services that allow them to act upon this. By personifying web traffic and providing communication tools such as video and voice chat, companies are able to offer VIP clients high-quality sales conversations whilst they are visiting the website.
The sales CRM landscape is dominated by Salesforce, and Qualified.com’s approach to integrating their services within this platform is a seriously smart move. By allowing businesses to directly recognize and communicate with a high-profile customer, the startup presents itself as a serious competitor within the CRM industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2022
$95m
SERIES C
May 2021
$51m
SERIES B
Total funding: $163m
Company benefits
- 100% Employee Paid Medical, Dental, & Vision
- Work From Anywhere
- 401k plan
- Free Monthly Gigabit Internet For Your Home Office
- Open Vacation Policy
- Paid Parental Leave Up To 16 Weeks
- Work From Home Setup On Us!
- One Medical Membership (including Tele-Medicine)
- Quarterly Swag
- Generous Employee Referral Program
- HSA / FSA Savings Accounts
- Disability Benefits (Short Term & Long Term) Paid By Us!
- Annual Learning Stipend
- Internal Coaching For Leaders
Company values
- One team
- Customers first, always
- Think big, move fast
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Kraig Swensrud
(Co-founder & CEO )Kraig worked for Salesforce.com for almost 7 years, before joining Campaign Monitor as CMO in 2014. Having founded GetFeedback in 2013, they founded Qualified.com in August 2018.
Sean Whiteley
(Co-founder)Having studied at Villanova University, Sean worked as an Aol Systems Engineer, a PwC Developer, and Director of Sales Engineering at webMethods. They spent over 6 years at Salesforce.com before co-founding GetFeedback and Qualified.com.
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