Founding Growth Marketer, Greenpixie
+ Share options scheme
1-5 days a week in office
A Sustainability Tech Company
Open for applications
A Sustainability Tech Company
1-20 employees
Open for applications
+ Share options scheme
1-5 days a week in office
1-20 employees
Company mission
Maximising cloud value with sustainability.
Role
Who you are
- Strong intuition for value-based content that resonates with Greenpixie’s potential customers
- Proven track record building awareness and acquisition channels with measurable revenue impact
- Experience working in B2B SaaS, ideally in early-stage environments
- Strong narrative and copywriting skills — able to position complex ideas clearly
- Analytical and technical fluency across experimentation, analytics, and automation tools
- Deep audience intuition — understanding where buyers are, what resonates, and how to convert intent
- Entrepreneurial mindset with the ability to execute zero-to-one initiatives
- Strong cross-functional communication and execution skills
What the job involves
- We are hiring a Founding Growth Marketer to build and own the systems that attract qualified users and convert interest into pipeline
- This is a zero-to-one role with significant ownership. You will define the strategy, narrative, channels, and systems that power our growth
- You will operate across the full funnel — from awareness and education through to acquisition, activation, and expansion
- You will be working closely with the founders, product, engineering, sales, and a technical marketer to experiment, automate, and scale
- Your north star will be helping organisations understand the value of cloud sustainability data and the business outcomes it unlocks
- Design and execute a multi-channel growth strategy to drive awareness, traffic, sign-ups, MQLs, and pipeline
- Build scalable growth loops across content, SEO, partnerships, and paid channels
- Develop and optimise conversion pathways from awareness through to product engagement and sales pipeline
- Run experiments across messaging, distribution channels, and acquisition strategies
- Increase awareness and maturity of GreenOps within our target market
- Develop and scale our GreenOps e-learning academy as a core education and acquisition lever
- Build and amplify a strong LinkedIn presence across both company and founder channels
- Move the market from unaware → problem aware → solution aware through content and thought leadership
- Craft and refine our category narrative and positioning
- Conduct deep audience development: understand what resonates with ICPs, where they engage, and how they evaluate solutions
- Translate technical and sustainability concepts into clear commercial value
- Amplify our product packages and map them directly to customer pain points and maturity levels
- Lead a content-first growth strategy that educates the market while capturing demand
- Distribute content through channels including:
- SEO
- Long-form content and thought leadership
- Paid search and social
- Strategic partnerships
- Plan and orchestrate launches for product features, updates, and company milestones
- Map the buyer journey and create assets that address each stage of decision-making
- Partner with a technical marketer to automate top-of-funnel systems
- Build scalable lead capture, nurture journeys, and lifecycle campaigns
- Ensure marketing systems are integrated into CRM and revenue workflows
- Continuously improve measurement, attribution, and experimentation
- Create assets and campaigns that accelerate deal velocity
- Support product-led growth while enabling mid-market and enterprise expansion
- Collaborate with sales to ensure messaging and campaigns align with real customer pain points
Salary benchmarks
Our take
The tech sector is predicted to account for 10-20% of the world's electricity consumption by 2023, yet the environmental impact of cloud computing remains largely unaddressed. Greenpixie is stepping in, on a mission to sustainably optimise the cloud with scalable software tools that help businesses measure and reduce their cloud computing carbon emissions.
By offering detailed, usage-based sustainability data for hyperscaler cloud users (such as AWS and Azure), Greenpixie is empowering organisations to make data-driven decisions that support both environmental and financial goals.
Its a novel idea and as the company goes forward, it's in a good position to play a pivotal role in the GreenOps movement. By integrating sustainability tracking with cloud cost management, Greenpixie offers businesses a unique solution to reduce their carbon footprint while optimising their cloud operations and as the demand for cloud computing grows, Greenpixie will be sure to an essential in helping organisations reach their environmental goal efficiently.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2023
$0.1m
GRANT
Jul 2022
$0.4m
SEED
Total funding: $0.5m
Company benefits
- Flexible Working Hours
- Share Options Scheme
- 2 weeks global remote working allowance
- Opportunities for travel and public speaking
- Training and learning budgets
Company HQ
Holborn, London, UK
Leadership
John Ridd
(CEO)John is a creative CEO providing high fidelity data to enable enterprise to reduce millions of tonnes of co2e from cloud computing (2%+ total global emissions).
William Tinney
(CTO)In 2021, William founded Greenpixie to build data solutions to tackle the growing climate change issues arising from cloud computing.
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