Paid Media Operations Manager, Moonbug Entertainment
Entertainment company for kids
Be an early applicant
Entertainment company for kids
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- Google Ad Manager & Google Ads: Proven experience running YouTube Partner Sales campaigns in Google Ad Manager and biddable campaigns across Google Ads — YouTube advertising in particular — with strong command of trafficking and analytics workflows.
- Paid Social: At least 1–2 years running Facebook and TikTok ads: setting up and optimising brand awareness, traffic, and conversion campaigns, implementing pixel tracking, and building custom audience segments
- Media Planning: Relevant experience creating media plans and RFPs for digital video paid media campaigns
- Client Service: Deliver excellent client service — leading campaigns from brief to execution and creating polished post-campaign presentations
- Sales Support: Support our Global Sales team as an advisory, planning, and execution arm for all things paid media
- Platform Breadth: Experience across Amazon, Spotify, DSPs, and Shopify encouraged, but not required
- Performance Marketing Fundamentals: Strong understanding of performance advertising principles (including SEM), attribution methods, and customer-journey analysis — spanning web analytics, reach and frequency, and ad-engagement quality metrics
- Data Tooling: Comfortable with data dashboard tools and ingesting data from multiple ad platforms. Confident reporting performance via email, Excel, Tableau, or Data Studio in a client-friendly, detail-oriented manner
- Autonomy & Ownership: Able to run your own accounts with strategic thinking and financial responsibility
- Communication: A collaborator and leader that brings their distinct point of view to the table in every discussion
- Marketing Collaboration: Work closely with our marketing team to deliver their paid media campaigns, regularly feeding back on creative, sharing best practices, and measuring campaign delivery back to business goals
What the job involves
- We're looking for a Media Operations Manager to own the day-to-day management of our paid media activity across a fast-moving, cross-platform portfolio
- Working as part of a wider paid media team and closely integrated with teams across the business, you'll drive digital advertising campaigns from household name brands. From Google and YouTube to Meta, TikTok, and Amazon, you'll plan, optimise, and report on campaigns that reach families around the world
- If you're a hands-on paid media operator who loves turning data into decisions, building solutions, and thrives on juggling multiple campaigns at once, this role offers the chance to shape the global advertising operations of the world’s largest YouTube publisher
- Campaign Management: Plan, implement, optimise, and report across all paid media activity, including Google Ad Manager, Google Ads, Meta, TikTok, and Amazon
- Stakeholder Communication: Juggle multiple concurrent campaigns while keeping internal stakeholders clearly and consistently updated
- Budget Ownership: Manage budgets end-to-end, including forecasting, reconciliation, and reallocation
- Data & Insights: Use data to reinforce decision-making and insights for our clients, arriving at clear, actionable recommendations that continuously evolve our digital advertising discipline
- Industry Awareness: Track industry trends and their implications — including ad buying, new ad products, brand safety, and adapt activity accordingly
- Operational Excellence: Identify and build leaner, faster operating practices along with new tools to consistently raise the bar of excellence across the team
- Strategic Contribution: Contribute to the company's broader Global strategic story in partnership with other teams
Salary benchmarks
Our take
Moonbug Entertainment is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
The company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand helped to raise the profile and recognisability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company HQ
Camden Town, London, UK
Leadership
John Robson
(COO & Co-Founder)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO & Co-Founder)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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