Director of Growth Marketing, Rocket Money

• 6 or more years of experience in TV media buying at a high growth consumer company, startup, or agency
• People management experience with a track record of developing high performing growth or media buying teams
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
• Proven ability to translate data and experimentation into clear strategic direction and execution
• Experience owning Agency relationships and coordinating across internal and external partners
• You have a holistic view of the marketing funnel and understand the role of each channel
• Comfortable operating in ambiguous environments and making fast decisions with imperfect information
• Experience running incrementality tests and implementing the finding into channel strategies. Bonus points if you have worked with Haus
• Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation
• Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus

Desirable

• Reporting to the VP of Growth, this role is responsible for defining and executing Rocket Money’s TV acquisition strategy
• You will operate as a senior leader within the Growth organization by owning performance outcomes
• You will oversee the execution, analysis, and optimization of Linear TV and Streaming TV. On top of that, you will be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo
• This is an opportunity to make an immediate, measurable impact on Rocket Money’s growth
• We are in a hyper-growth phase, and as a leader on the growth team, you will be expected to accelerate velocity, unlock new scale, and raise the bar for how we approach performance marketing
• Own the strategy and end-to-end execution of Rocket Money’s TV media buying across Linear TV and Streaming TV, including planning, budgeting, targeting, scheduling, optimization, and post-buys analysis
• Optimize TV spend for efficiency and impact by identifying high-potential pockets, developing repeatable playbooks, and scaling winning tactics across markets
• Own budget management and forecasting for TV; monitor pacing, spend effectiveness, and ROI; report findings with actionable recommendations
• Collaborate with Data, Product, Engineering, and CRM to improve measurement, strengthen attribution, unlock growth levers, and ensure data quality across campaigns
• Establish a rigorous, structured experimentation roadmap for TV, with clear hypotheses, success criteria, and actionable learnings
• Lead and manage a high performing growth marketing manager, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team
• Partner with the Creative team to ensure TV creative is best-in-class and performance-driven; lead creative testing and iteration to improve brand and user acquisition outcomes
• Drive cross-functional decision-making through data-driven recommendations; champion a test-and-learn culture and translate insights into strategic priorities
• Grow as a marketer by staying current on industry trends, identifying first-to-market opportunities, and disseminating learnings across the organization
• Lead and foster a culture of curiosity, documentation, and continuous improvement; manage performance, onboarding, and development of team members
• Ensure brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed