Regional Marketing Associate, Grafana Labs

• You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity
• Located in Central or Eastern time zone
• 3+ years in field/regional marketing, demand generation, or related role
• Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.)
• Proven experience driving pipeline through integrated marketing programs
• Strong collaboration with Sales teams and understanding of pipeline mechanics
• Experience with both hosted and third-party events
• Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.)
• Ability to manage multiple priorities in a fast-paced environment
• Willingness to travel (~40%)

Desirable

• As part of the Regional Marketing team at Grafana Labs, you will support the strategy and execution of integrated marketing programs across North America Commercial teams
• This role contributes to pipeline generation, acceleration, and customer expansion through a mix of field marketing, account-based marketing (ABM), and regional campaigns
• You will act as a key partner to our go-to-market organization, developing a deep understanding of your region to prescribe high-impact programs that align with business priorities
• This is a highly cross-functional, data-driven role that requires strong ownership, strategic thinking, and hands-on execution
• Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals
• Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs
• Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience
• Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression
• Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs
• Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI
• Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance
• Manage budgets, timelines, and vendors while proactively identifying risks and solving issues