Senior Brand Copywriter, Redis

• Our ideal candidate is fluent across the marketing copy and content spectrum – equally comfortable defining brand voice and messaging as in conversion writing to drive new customer acquisition and expansion of existing accounts
• 5+ years of experience as a multi-channel brand communications lead at a top brand or agency
• Experience with creating compelling messages and storylines for IT audiences, including developers, architects and CIO/CTO
• Proficiency in Figma and Adobe CC
• Comfortable with both big picture strategic ideation and executional creative writing
• Successful track record of growing traffic, optimizing conversions and increasing customer/user engagement in digital and social channels
• Exceptional communication, writing, and editing skills
• Ability to make great decisions balancing data and intuition
• Comfortable working within tight schedules and ever-changing priorities
• A desire to be part of building something – and all the change that comes along with it

Desirable

• The Senior Brand Copywriter will drive content initiatives across multiple platforms and formats to increase interest, engagement, sales, retention and positive customer experiences
• This role will report to the Director, Brand Experience and will be the lead brand writer at Redis on the growing Brand Marketing team
• Partner in the development of our verbal identity, including brand voice and messaging, as part of the overall evolution of the Redis brand
• Support in the internal socialization and training of the new verbal identity, designing a process and creating the governance to ensure the cohesive execution of our verbal identity across all channels against our personas, including online, social, email, mobile, video, print, and experiential
• Identify and leverage industry and macro trends to inform and position story narratives and content themes that elevate the company’s brand as an industry leader
• Leverage internal product/operational data and external market data to develop research ideas that support and amplify the company’s storytelling
• Develop multi-layered content strategies that support all marketing campaigns and supervise internal and external contributors throughout the content lifecycle
• Draft, edit and maintain appropriate assets
• Analyze content initiatives for performance against key metrics and continually identify opportunities for optimization, repackaging, republishing and retargeting through structured testing