Content Publicity Coordinator, Roku
$68-76k
+ Equity awards
More information about location
4-5 days a week in office (Santa Monica, CA)
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$68-76k
+ Equity awards
More information about location
4-5 days a week in office (Santa Monica, CA)
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate is a strong writer and strategic communicator with an understanding of the media landscape, exceptional organizational skills, and the ability to manage multiple projects in a fast-paced entertainment environment
- Studio or agency experience preferred; 2 years industry experience otherwise
- Enthusiasm for and a pulse on pop culture
- Exceptional writing and communication skills
- Maturity to engage with talent and talent representatives on behalf of Roku
- Managing sensitive information and communications with high discretion while maintaining accessibility
What the job involves
- This role will support and execute strategic press campaigns for Roku's Content portfolio including Roku Originals, The Roku Channel, Roku’s sports initiatives, and Howdy — Roku’s newly launched subscription-based service
- Execute and support integrated publicity campaigns across broadcast, trade, radio, and digital media in support of Roku Originals
- Draft and distribute press materials including press releases, blog posts, etc. to secure impactful coverage for Roku’s Content business
- Oversee all collateral materials including coverage reports, go-to-market decks, and campaign recaps to support both internal stakeholders and external partners
- Provide executive communications support, including preparation and briefing for media interviews
- Lead partner communication as it relates to FAST channels and sports licensing deals
- Serve as a central communicator/liaison across talent, agency partners, production studios, agents, and internal executives
- Coordinate press initiatives and experiences including mailers, set visits, etc
- Support internal and external industry events including film festivals, screenings, and client events
- Partner cross functionally with marketing, social, and content programing teams to ensure alignment across all launches
- Participate in overall PR planning and strategy ideation as it relates to Roku’s content business
- Coordinate and oversee press events featuring Roku Originals talent, including managing travel logistics, organizing glam/styling needs, overseeing budgets, and handling on-site execution
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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