Senior Paid Media Specialist, ROLLER
Management software for the leisure industry
Job no longer available
Management software for the leisure industry
201-500 employees
Job no longer available
201-500 employees
Company mission
To help create experiences that bring joy and happiness to the world.
Role
Who you are
- The ideal candidate will own our long-term success metrics, such as the Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio, Return on Ad Spend (ROAS), and Conversion Rate (CR)
- They’ll also be passionate about fine-tuning strategies using Engagement Rate, Customer Retention Rate, and on-site behaviors as their compass
- 5+ years of experience in paid media, with a strong track record of success in SEM, paid social, and ABM in a B2B SaaS environment
- Expertise in managing significant advertising budgets and demonstrating measurable success in achieving business goals
- Deep understanding of digital marketing analytics, with proficiency in tools such as Google Analytics and bid management solutions
- Strong background in campaign analysis and reporting, with the ability to derive insights and strategies from data
- Experience with landing page optimization, keyword discovery, and SEM optimization techniques
- Familiarity with HTML, CSS, and JavaScript, and understanding of their impact on paid media performance
- Proficiency with CRM systems, ideally HubSpot, is advantageous
- Bachelor’s or Master’s degree in Marketing, Business, or a related quantitative field
What the job involves
- This person will join the vibrant marketing team and have a strategic and hands-on approach to overseeing paid advertising efforts
- The role encompasses management of all paid search, Account Based Marketing (ABM), paid social, display, remarketing, and retargeting campaigns
- We’re looking for someone who will use their creativity and analytical prowess to drive ROI, increase traffic, and enhance customer acquisition
- The right person will live and breathe ROLLER’s success and use key performance indicators (KPIs) to maximize budget efficiency and foster business growth
- A focus for the role will be on optimizing metrics like Cost Per Click (CPC) and Cost Per Acquisition (CPA), enhancing ad effectiveness through Click-Through Rate (CTR) and Quality Score, and increasing visibility with Impression Share
- Develop and execute a comprehensive paid media strategy across platforms such as Google AdWords, Bing, Facebook, LinkedIn, and others, ensuring alignment with business goals
- Manage substantial budgets, forecast spending, and adjust strategies to optimize spend and performance
- Lead ABM initiatives, targeting specific accounts with tailored messaging and creative strategies
- Conduct rigorous A/B testing, data analysis, and optimization of campaigns to maximize ROI and conversion rates
- Oversee the creation and optimization of landing pages and ad copy to enhance paid campaign performance
- Maintain up-to-date knowledge of digital marketing trends, tools, and practices, applying this knowledge to innovate and stay ahead of the competition
- Collaborate closely with the marketing and sales teams to align paid media strategies with broader business objectives
- Analyze competitor strategies and market dynamics to identify opportunities for growth and improvement
Application process
- Initial call with our Talent Acquisition Manager
- You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have
- Interview with the Hiring Manager
- You'll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail
- Loop Interviews
- This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for!
- Offer
- If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join!
Our take
When it comes to digital tools, the leisure industry has been somewhat left behind. So businesses operating attractions generally have to cobble together solutions from ill-fitting CRMs, ticketing systems and spreadsheets. ROLLER exists to improve this situation by providing an all-in-one platform for managing guest experiences at attractions from trampoline parks to medieval fairs.
ROLLER is unique in its focus on the leisure and attractions industry, and its platform is highly regarded within the sector for its speed, flexibility and reliability. It is used by its customers to manage over 100 million visitors per year at over 1000 attractions, with billions of dollars in transactions annually.
Over the years, ROLLER has strengthened its position through collaborations, the raising of substantial funds and extensive R&D. In 2025, for example, the company secured $50 million to invest in AI innovation. It also acquired BookNow Software, a UK-based CRM-native booking and operations platform, which strengthens support for its European customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2025
$53m
LATE VC
Nov 2023
$54m
SERIES C
Total funding: $136.8m
Company benefits
- Four ROLLER Recharge days per year (that is four additional days of leave that we all take off together as a team to rest and recuperate)
- Claim up to $120 work-from-home expenses per month
- 16 weeks paid Parental leave for primary carers and 4 weeks paid Parental leave for secondary carers
- Free Medical Insurance
- 401(k) Plan
- Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
- Team member Assistance Program to proactively support our team's health and well-being, access to coaching, education modules, weekly webinars, and more
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do
- Individual learning and development budget plus genuine career growth opportunities as we continue to expand!
Company HQ
East Cesar Chavez, Austin, TX
Leadership
Luke Finn
(Co-Founder & CEO)Prior to co-founding ROLLER they were an Analyst at Fulton Hogan.
Mark J Finn
(Co-Founder & CFO)Currently also a Mentor at Techstars and a Member of the Tech Council of Australia. Was previously Global Transformation Advisor at PwC. Before that was an Analyst for Macquarie Group.
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