Field Marketing Manager, G2

• At least two years of experience in field marketing, event marketing, or similar background
• Driven partnership and alignment with GTM teams including the broader marketing team, sales, partnerships, marketing operations, and others
• Strong attention to detail, whether that be in creating amazing field marketing experiences or carefully managing tracking, analysis, and optimization of field marketing programs
• A proactive attitude, takes action quickly, and thrives in a fast-paced environment
• 4-5 years of experience in marketing, preferably demand generation or event marketing, including at least 2 years of experience in field marketing
• Proven success leveraging ABM, campaigns, programs, events, and offers to surpass opportunity and pipeline goals
• Ability to travel up to 40% of the time across the U.S
• Strong project management skills and the ability to adapt quickly to change with an exceptional level of attention to detail
• Strong platform proficiency across Salesforce and G-Suite (Docs, Sheets, Slides) as well as strong communication, written, and organizational skills
• Ability to work US-based hours, preferably in Eastern or Central Standard Time

Desirable

• The Field Marketing Manager will take the lead in expanding and executing G2’s field marketing activities across North America
• Anding and executing G2’s field marketing activities across North America. Your primary responsibility will be to engage customers and prospects, and influence revenue growth through field activations, partner co-marketing opportunities, sponsorships, executive dinners, roundtables, lunch and learns, and more
• You will be a critical contributor, working cross-functionally with multiple teams to create, launch, execute, track, and analyze account-based field marketing programs
• This role requires a creative thinker with a strong understanding of regional marketing dynamics, ABM, and event management
• The measures of success for this role are marketing-influenced opportunity production and pipeline creation
• Core Field Marketing Planning and Execution (70%)
• Field Marketing Program Development: Collaborate with the demand gen team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives
• Regional Market Activation: Identify target markets and segments within G2’s North American prospect audience and customer base, and develop tailored marketing programs to drive brand awareness and engagement
• Event Management: Plan, execute, and oversee a variety of events including partner activations, roundtables, executive dinners, sponsorships, and community events to generate leads and foster relationships with customers and partners. Please note this does require on-site travel when needed
• Content Planning and Speaker Management: In partnership with the internal sales and marketing teams, you will develop themes and content plans that come to life through field experiences as well as manage inputs from speakers, partners, and thought leaders
• Own Post-Event Follow-Up: Planning and executing events is one piece of field marketing, and successful internal enablement, lead follow up, engagement, and tracking is another. You will own both, including managing RSVPs and leads, list uploads, post-event communications, and tracking your impact through to pipeline, revenue, and ROI
• Demand Generation Marketing and Account-Based Marketing Support (30%):
• Account-Based Marketing: Since the field marketing strategy will be developed in conjunction with G2’s account-based motion, you will also support multi-channel programs and campaigns within our ABM framework
• Cross-Functional Marketing Collaboration: Work closely with sales, the broader marketing team, and other internal teams to ensure alignment of field marketing activities with overall business strategies and objectives
• Budget Management: Develop and manage the regional marketing budget, optimizing spend to maximize ROI and achieve KPIs