Customer Advocacy Manager, Forter
$79-102k
Offers equity (RSUs) and bonus
Fraud prevention platform
Open for applications
Fraud prevention platform
501-1000 employees
Open for applications
$79-102k
Offers equity (RSUs) and bonus
501-1000 employees
Company mission
To build trust in e-commerce by eliminating fraud for online merchants and marketplaces.
Role
Who you are
- Have a passion for working with customers to help build their networks and tell their story? Figured out how to do this AND help your company win too?
- Great, then you might be the perfect candidate to take Forter’s advocacy engine to the next level!
- 3–5 years in B2B SaaS customer marketing, advocacy, or community operations with hands‑on execution (program ops, request intake, speaker/reference coordination, event/content logistics)
- Operational rigor—lifecycle/process design, documentation, SLAs, and stakeholder follow‑through
- Systems proficiency—SFDC reporting and hygiene, advocacy platforms (e.g., Base), project management, and dashboards; comfortable building simple reports and maintaining data quality
- Strong coordination and communication—concise briefs, clear customer communications, excellent follow‑through with the Go-To-Market (GTM) organization as well as the product team
What the job involves
- Support Forter’s Customer Advocacy & Engagement function—own production and operations to grow our community, activate advocates, and fulfill Go-To-Market (GTM) requests that drive referral‑based pipeline. This role reports to the Senior Director, Customer Advocacy & Engagement
- You’ll be the operational mastermind behind our advocacy programs—building the infrastructure for organic community growth, coordinating references and speakers without overusing advocates, and partnering across Marketing and Sales to deliver the right customer participation at the right time
- Expand the capabilities of our existing Friends of Forter community enabling our members to grow their networks and be rewarded for new business referrals—build invite/referral flows, value‑exchange touchpoints, and program templates leveraging Connect The Dots (CTD) and Base (and adjacent tools) as appropriate
- Serve as the CTD admin—own day‑to‑day operations, workflows, documentation, member list hygiene, and programmatic asks integrating with our Friends of Forter community and customer communications; escalate senior, 1:1 “asks” to leaders and exec sponsors
- Track and protect advocate utilization—leveraging AI, build and maintain a centralized view of acts of advocacy, rights/MSA status, frequency caps, and coverage vs. needs; manage an intake queue and SLAs for requests (Sales, CS, Product, PR/Comms, Events) to avoid overuse and reduce cycle time
- Be a go‑to partner for GTM activations—work with Demand Gen, Events, PR/Comms, and Sales to fill customer requests to support key campaigns. The types of requests may include advocate activations for in‑person events, virtual events, content, media/AR, and speaking; coordinate briefs, logistics, and approvals, and report outcomes
- Execute Friends of Forter (FoF) integration into the broader IMPACT community—membership workflows, content and programming calendars, comms, and basic engagement ops; track activation and retention
- Support evidence production—coordinate quotes, light copy drafts, video logistics, social proof, and asset/approval tracking mapped to ICP/use case/region
- Own reporting cadences—publish weekly dashboards on community growth and activation, intake volume, request fill rates and cycle time, advocate utilization health (no overuse), and sourced/influenced referral pipeline in partnership with RevOps
- Tools you’ll use—Base, Salesforce, CTD, Google Workspace, Asana/Jira, and BI (e.g., Looker/Tableau) for dashboards and intake workflows
Our take
Forter provides new generation fraud prevention to meet the challenges faced by modern enterprise e-commerce. The system eliminates the need for rules, scores or manual reviews, making fraud prevention friction-free.
The result is fraud prevention that is invisible to buyers and empowers merchants with increased approvals, smoother checkout and the near elimination of false positives - meaning more sales and happier customers.
Behind the scenes, Forter’s machine learning technology combines advanced cyber intelligence with behavioural and identity analysis to create a multi-layered fraud detection mechanism.
The company had previously announced IPO plans; however, it has yet to move forward with this venture. Since its $300M investment round in 2021, the company has made several acquisitions, strengthening its fraud prevention solution stack.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$300m
SERIES F
Nov 2020
$125m
SERIES E
Total funding: $528m
Company benefits
- Vision & Dental Benefits
- Fitness Subsidies
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Midtown East, New York, NY
Leadership
Liron Damri
(Co-Founder & President)Previously worked for 5 years at Paypal, holding various positions such as Head of Americas Analytics, Business Analytics (ARS) and Strategy and Business Development, LATAM. He served as Forter's COO until 2017
Michael Reitblat
(Co-Founder & CEO)Previously VP Product and Board Member at Pango Parking for 4 years and Military Intelligence Officer at Israeli Intelligence Corps - Cyber Command for 3 years
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