Marketing Demand Generation Manager, Sidetrade
AI-powered order-to-cash platform
Posted today
AI-powered order-to-cash platform
201-500 employees
Posted today
201-500 employees
Company mission
To deliver fast ROI, enhance efficiencies and cash culture, heighten human intelligence, and digitize the order-to-cash process.
Role
Who you are
- 4–6+ years of experience in B2B demand generation and event planning in a SaaS environment
- Strong knowledge and hands-on experience with ABM, integrated campaigns and events
- Proven track record of driving pipeline growth through digital and traditional marketing channels
- Strong analytical skills and experience with marketing analytics platforms
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, Marketo, 6Sense Salesloft)
- Strong project management and multitasking skills
- Excellent written and verbal communication
- Creative and highly organized with strong attention to detail
- Computer skills: Proficiency in Word, Excel, and Powerpoint; knowledge of CRM (Salesforce) and project management software such as Asana is a plus
- Familiarity with SaaS metrics and customer lifecycle stages
- Education/Licenses: Bachelor's degree in marketing, communication, business, or a related field
What the job involves
- The Marketing Demand Generation Manager for the UK, Ireland and the Nordics is responsible for developing and executing multi-channel marketing strategies and programs that drive qualified leads, increase brand awareness, and accelerate pipeline growth
- This role is pivotal in aligning marketing efforts with sales objectives, using data-driven insights to optimise campaigns and maximise ROI
- Additionally, the role will be assisting the EMEA Regional Director with the planning, preparation and execution of events across the EMEA region
- From virtual product demos and customer webinars to industry conferences/trade shows and customer summits, you’ll help bring our brand to life through memorable experiences, with a focus on pipeline contribution
- Develop and implement demand generation strategies and programs across inbound and outbound channels
- Collaborate with sales, product, customer success and content teams to align campaigns with business goals
- Own the demand generation program calendar and ensure timely execution of programs
- Launch and manage integrated campaigns including email, paid media, SEO/SEM, webinars, and events
- Drive Account-Based Marketing (ABM) initiatives targeting high-value accounts
- Manage the lead lifecycle from acquisition to conversion using marketing automation tools (e.g. , Marketo, 6Sense and Salesloft)
- Partner with sales to ensure lead quality and follow-up processes are optimised
- In collaboration with our Marketing Operations team, conduct A/B testing and continuously optimise campaigns based on performance data
- Track program performance according to established KPIs
- Provide regular reporting and insights to stakeholders on demand generation programs’ effectiveness
- Plan and execute a variety of events including webinars, virtual product launches, customer success events, trade shows, and user conferences
- Collaborate with Sales, Product, and Customer Success teams to align event strategy with business goals and customer needs
- Manage end-to-end logistics: venue sourcing, vendor coordination and cost management, equipment and visuals, registration process, staff attendance, guide book for staff, speaker prep, and post-event follow-up (debrief calls, event summary, final cost consolidation)
- Execute event promotion: email campaigns, landing pages, social media, and paid ads
- Track and report on event performance metrics such as attendance, engagement, lead quality, and pipeline contribution
- Manage allocated demand generation and event budget and allocate spend based on ROI
Salary benchmarks
Our take
IDC ranked major player in the O2C market, Sidetrade, helps companies improve revenue, grow profitability, and optimize working capital through its smart and efficient platform. The company’s software is applicable to all industries and scalable to businesses of all sizes, enabling businesses to comprehensively track and manage invoices.
The company’s next-generation AI (called Aimie) reliably predicts intention to pay by analysing $4.6 trillion worth of B2B payment transactions daily in the Sidetrade Cloud, securing and accelerating the cash flow of more than 21 million companies, across 85 countries, and includes Expedia, TechData, Kyocera and Nespresso amongst its clients
The company’s entrance into the North American market has exceeded expectations, with 58% of its new bookings now coming from the region and is focusing its efforts on accelerating further expansion in the coming years. This has of late included strategic acquisitions of credit risk management company CreditPoint and German competitor SHS Viveon AG. With its current growth and mounting resources, Sidetrade is well-positioned to be a world leader in AI-driven order-to-cash applications.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2004
$0.7m
SEED
Jun 2000
$1.2m
SEED
Total funding: $1.9m
Company benefits
- Development & Learning
- Hybrid Work Model
- Sidetrade Social Club
- Sidetrade Sport Organization
- And more depending on location.
Company HQ
Centre Ville, Boulogne-Billancourt, France
Leadership
Olivier Novasque
(CEO)Current Board Member at Contentsquare and is a Seed4Soft Business Angel. Former VP Of Sales at GE Capital.
Share this job
View 12 more jobs at Sidetrade