User Acquisition Specialist, Leadtech

Apps

Salary not provided

Looker

Excel

Appsflyer

Senior and Expert level

Remote from Spain

Online Project Development

Open for applications

Online Project Development

501-1000 employees

B2CRecruitmentMarketingSaaSProduct ManagementeCommerce

Open for applications

Salary not provided

Looker

Excel

Appsflyer

Senior and Expert level

Remote from Spain

501-1000 employees

B2CRecruitmentMarketingSaaSProduct ManagementeCommerce

Company mission

To bring forward new business ideas and empower employees to achieve their goals in the online business world.

Job

Company

Role

Who you are

5 years of hands-on experience managing Paid Social campaigns (Meta Ads Manager and TikTok Ads required and other platforms a plus)
Proven track record of managing mid-to-large budgets (€200k–1M+/month) and achieving measurable growth results
Strong analytical mindset, comfortable with Excel/Sheets and analytics tools (Appsflyer, RevenueCat, Looker, etc.)
Understanding of mobile app marketing, especially metrics like CPI, ROAS, LTV, retention, and payback period
Experience working with creative testing frameworks and performance-driven storytelling
Proactive, detail-oriented, and eager to experiment and learn in

What the job involves

We are looking for a User Acquition Paid Social Specialist to join our Marketing team focused on Apps
You will be responsible for planning, executing, and optimizing campaigns across Meta, TikTok, and other social platforms to drive user acquisition and retention for our app portfolio
This is a hands-on performance marketing role that requires strong analytical skills, creativity, and curiosity to test, learn, and scale
You’ll collaborate closely with SEM, Programmatic, Creative, Data, and Product teams to ensure we hit growth and profitability goals
Plan, launch, and optimize Paid Social campaigns across Meta, TikTok, and emerging networks
Manage daily campaign operations, ensuring spend efficiency and alignment with CAC, ROAS, and LTV targets
Work with the Creative team to brief, test, and iterate ad assets and messaging
Conduct structured A/B tests on creatives, audiences, and bidding strategies to drive incremental performance
Analyze campaign data to extract insights and build optimization hypotheses
Collaborate with Data & Martech to refine attribution models and reporting accuracy
Monitor market trends, platform innovations, and algorithm updates to identify new opportunities
Support budget pacing, forecasting, and reporting across multiple apps and geographies

Our take

Designing and adopting digital services can be inaccessibly expensive and complex for many businesses. Leadtech solves this problem by providing companies with innovative digital solutions.

Leadtech is well served by the diversity of its solutions, which has enabled it to build an impressive customer base. Its suite of tools covers everything from UX design to SEO, content to backend. This ensures that Leadtech has broad appeal to businesses looking for all-in-one digital solutions.

Leadtech has expanded considerably in recent years, now boasting an international team of over 250 people. Growing its talent will be an essential element of the company's continued success in the coming years, as will its commitment to innovation.