Senior Staff Data Analyst, Hootsuite
GTM Operations
CA$122.3-171.3k
SQL
Tableau
Senior and Expert level
London
Vancouver
Social media management tool
Job no longer available
Social media management tool
1001+ employees
B2BEnterpriseInternal toolsMarketingContentAnalyticsSaaSSocial Media
Job no longer available
CA$122.3-171.3k
SQL
Tableau
Senior and Expert level
London
Vancouver
1001+ employees
B2BEnterpriseInternal toolsMarketingContentAnalyticsSaaSSocial Media
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Broad & varied experience in data analytics within a fast-paced business environment with multiple products, acquisition channels, and customer segments
- Expert-level skills in SQL, data modeling, BI tools, and reporting systems (eg. Tableau)
- Data Management and Infrastructure experience, including quality control and assurance
- Entrepreneurial mindset and a proven ability to surface new insights that uncover opportunities or identify challenges, with results that lead to driving the business forward
- Excellent collaboration skills, with an ability to stay engaged and agile despite multiple and sometimes conflicting priorities
- Ability to build clear and concise presentations, and communicate effectively at every level of the organization (in particular - data visualization and story-telling)
- Impeccable project management skills and attention to detail and a strong ability to thrive in an environment of change and ambiguity
- Accountability: holds self and others accountable to meet commitments
- Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
- Courage: steps up to address difficult issues, saying what needs to be said
- Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
- Perseverance: pursues everything with energy, drive, and a need to finish—doesn’t give up
- Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- We’re looking for a Senior Staff Data Analyst, GTM Operations to innovate, establish and sustain data capabilities that provide meaningful insights on business strategies
- Reporting to the VP, GTM Strategy and Insights, you will design analytical tools, dashboards and other visualization techniques that’ll help us achieve our key business objectives
- In this role, you’ll create and interpret Go To Market performance data and reporting, provide deep and thoughtful analysis, and generate actionable insights
- You’ll collaborate with senior leaders across the organization to drive results by creating visibility into performance results, mining data for trends and insights, and acting as a business partner to solve business problems
- Define best practices by conducting research and transforming data into insights that drive decision-making, execution, and investments for Hootsuite
- Build partnerships and alignment with our internal data partners, including Data Technology, Product Analytics and Business Intelligence, to author, develop and document core data sets and empower operational and exploratory analysis
- Provide advice and guidance on innovative data models, analytics and approaches to manage and present complex datasets into engaging and thought provoking stories through dashboards and other data visualization techniques
- Be accountable for curating and analyzing large sets of go-to-market and operations data from multiple disparate sources, while developing, verifying, and validating analytics and reporting to address customer needs and resolve current business insights gaps
- Responsible for data quality, consistency, reliability and integrity to support business planning and reporting initiatives
- Identify and recommend opportunities for growth, and in building analyses to help prioritize opportunities and make rational project investments supported by data
- Define and document business and analytics requirements for single source of truth data sets to be utilized across the entire business
- Play a leading role in advancing our understanding of business conditions, developing narratives, preparing reports and presentations, and delivering presentations to senior management across the company
- Act as a role model to the team by sharing knowledge, insights and learning. Demonstrate commitment to continuous learning, quality and innovation
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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