Digital Marketing Executive, Financial Times
FT Professional
2-3 days a week in office
Global business publication
Be an early applicant
Global business publication
1001+ employees
Be an early applicant
2-3 days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- Technical Aptitude: Comfortable with systems and marketing platforms such as Salesforce, Marketo, and Google Analytics, or similar solutions - and able to adopt new technologies with ease
- Data Savvy: Confident in interpreting campaign metrics and using data to craft tactical decisions
- Proactivity: Identifies opportunities and addresses challenges before they become issues
- Communication: Strong verbal and written communication skills, able to present complex ideas to various teams
- Email Marketing: Experience in completing targeted email programs supporting key stages of the funnel, from awareness through to lead nurturing and acquisition
- Paid Media: Familiar with B2B paid advertising standard methodologies and platforms
- A/B Testing: Applies A/B testing principles to refine messaging and creative assets
What the job involves
- The Digital Marketing Executive at FT Professional works closely with the product, customer, and regional marketing teams to raise awareness and drive demand for FT Professional solutions
- In this role, you’ll assist with day-to-day planning, creation, and execution of top-of-funnel digital initiatives—making sure our solutions reach the right audiences, at the right time, through the right channels
- Working closely with cross-functional teams, you’ll translate plans into action and refine our marketing efforts, all while building your skills in a fast-paced B2B marketing environment
- Support the execution and optimisation of multi-channel digital campaigns (including paid and email) to elevate brand awareness and generate quality leads
- Collaborate with marketing operations, product, and regional marketing teams to ensure seamless, timely delivery
- Employ a test-and-learn methodology to refine marketing programs, demonstrating data-driven insights to improve performance
- Monitor and evaluate campaign performance using Salesforce, Marketo, and Google Analytics, communicating regular insights to collaborators
- Identify trends, recommend actionable improvements, and showcase the impact on KPIs
- Build and update landing pages and on-site content using the CMS to support digital campaigns. Ensure optimal user experience and lead-generation flows
Salary benchmarks
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
Share this job
View 22 more jobs at Financial Times