Startups Marketing Lead, Sentry
$130-180k
Offers Equity
Error tracking and app monitoring software
Be an early applicant
Error tracking and app monitoring software
201-500 employees
Be an early applicant
$130-180k
Offers Equity
201-500 employees
Company mission
To empower developer teams to build their best possible software, more quickly and easily.
Role
Who you are
- You've built a startup marketing or partnerships program at a company that sells to developers or technical teams, and you did it from close to zero
- You're a growth marketer who also knows how to work a room. You can run a paid campaign and also have a genuine conversation with a founder at a YC demo day afterparty
- You think Sentry's startup help center page that says "Open a DM to your best developer friend and type 'hey is Sentry good?'" is the right energy for this audience
- You'd rather launch something scrappy on Monday than present a polished deck about it on Friday
- Your career path has a few unexpected turns in it, and you think that makes you better at this job, not worse
- 4–7 years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
- Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
- Track record of working across growth, brand, community, and partnerships (not just one lane)
- Familiarity with the developer tools or B2B SaaS ecosystem
- Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
- Bonus: you came to marketing from somewhere unexpected – operations, policy, legal, engineering, and it gives you a different lens on the work
What the job involves
- Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool
- What we don't have is someone whose full-time job is making this program a real growth engine
- You'll own startup marketing end-to-end: the partner ecosystem, the community presence, the acquisition programs, the brand in rooms full of founders and early engineers
- You'll take what exists today and turn it into something that makes Sentry the default monitoring choice for every new company shipping code
- This role reports to the Head of Enterprise Marketing (yes, we get how this can be confusing, but she’s pretty cool) and works across Growth, Product Marketing, and DevEx
- You'll have real autonomy to shape the strategy and build programs from scratch – but you'll also need to execute quickly, (kind of – we can explain more) measure what works, and kill what doesn't
- Build and scale startup partnerships. Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators. Make Sentry's credits program a no-brainer inclusion in every startup perks stack
- Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits program → paid customers → expansion. Instrument everything so we know where the pipeline is and where it leaks
- Be Sentry's face in the startup ecosystem. Show up at demo days, founder events, and SF tech week. Build relationships with the people building the next generation of companies. Not because it's a line item, but because you're genuinely in that world
- Create content and campaigns for startup audiences. Founders and early engineers don't read whitepapers (we don’t write them either). Figure out what they do read, watch, and share, then put Sentry in front of them in a way that feels useful, not salesy
- Shape the startup program itself. Evolve the credits structure, trial experience, and onboarding for early-stage teams. Advocate for what startups actually need from Sentry's product and packaging
- Measure and report on the program's impact. Define KPIs that connect startup program activity to revenue outcomes – not vanity metrics
Our take
Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.
More than 1 million developers and 70,000 organisations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack, have used Sentry to monitor their code health. The company is well-positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.
The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company opened another office in Denver in early 2023, expanding its regional presence, as it continues to broaden its market presence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$90m
SERIES E
Feb 2021
$60m
SERIES D
Total funding: $216.5m
Company benefits
- Competitive Compensation + Equity
- 401k Plan
- Medical, Dental, Vision Insurance
- Commuter Stipend
- Professional Development Stipend
- Health & Wellness Benefits
- Charitable Matching Program
- Flexible PTO
- Paid Parental Leave
Company HQ
Financial District, San Francisco, CA
Leadership
David Cramer
(Co-Founder & CPO)They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.
Chris Jennings
(Co-Founder & Chief Creative Officer)They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.
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