Senior Direct Marketing Designer, People Inc.

• Bachelor’s Degree or equivalent professional experience in Graphic Design, Visual Communications, or Marketing
• 3-5 Years Experience as a designer within the direct marketing space
• Proficiency in Adobe Creative Suite and Figma
• Strong typography, print, and editorial design skills
• Proven digital design experience, including social-first content and short-form video (Reels, TikTok)
• Experience designing for direct marketing campaigns
• Ability to work effectively in fast-paced, deadline-driven environments with shifting priorities
• Strong communication skills; comfortable collaborating with executives, sponsors, vendors, and external partners

Desirable

• We are seeking a Senior Direct Marketing Designer who specializes in creating high-performing design assets for ticketed events, campaigns, and consumer promotions
• This role will support the Events Marketing team and collaborate closely with Performance Marketing, Brand Strategy, and Sales to bring campaigns to life through design that drives results
• Design visually compelling, conversion-optimized assets for email, paid social, digital ads, postcards, landing pages and other direct marketing channels
• Partner with marketing leads to develop creative variations for A/B testing and iterating based on performance data
• Create scalable design systems and templates for multi-channel campaigns (e.g., Early Bird sales, loyalty offers, final call, etc.)
• Ensure that all assets are aligned to brand guidelines while optimized for direct response
• Contribute to campaign strategy by offering insights into layout hierarchy, CTA prominence, and attention-capturing formats
• What Success Looks Like:
• Increased engagement and conversion rates on direct marketing materials
• Shorter turnaround times from concept to execution during high-volume periods
• Clear, actionable creative that aligns with direct marketing goals and consumer behavior
• The Design Group at People Inc. brings together multiple teams supporting Revenue & Marketing Design, Brand & Editorial Design, Product & UX Design, Design Systems, Creative Operations, Transactional Creative, and Events
• Within the group, the Events team leads the creation and execution of Signature Events across the People Inc. brand portfolio, including marquee experiences such as the Food & Wine Classic in Aspen and Charleston and Travel + Leisure’s World’s Best Summit, among others
• Direct Response Campaign Design & Performance Optimization (70%)
• Design conversion-focused creative across email, paid social, digital ads, landing pages, and print
• Develop and iterate creative variations for A/B and multivariate testing
• Apply best practices in hierarchy, CTA prominence, urgency framing, and offer clarity to drive measurable response
• Translate campaign strategy into scalable visual executions for promotions (e.g., Early Bird, loyalty, last-chance)
• Monitor performance insights and proactively evolve creative to improve KPIs
• Expected measurable results:
• Increased CTR, CVR, and revenue contribution from marketing creative
• Demonstrated uplift from creative testing initiatives
• Reduced performance variability across campaign launches
• Systems, Brand Alignment & Campaign Execution Efficiency (30%)
• Build and maintain modular templates and scalable design systems for high-volume campaign production
• Ensure all creative aligns with brand standards while remaining optimized for direct response channels
• Improve speed-to-market through repeatable frameworks and production efficiencies
• Collaborate cross-functionally with Events Marketing, Brands, and Sales to ensure clarity and consistency
• Faster turnaround from brief to launch during peak campaign cycles
• Increased creative consistency across channels
• Reduced production bottlenecks and rework
• 40 hours a week
• 6 months with potential to extend

• Start date: 6/1/2026