Technical Product Marketing Manager, Sift
$160-200k
+ Equity
Unified observability for modern hardware
Be an early applicant
Unified observability for modern hardware
1-20 employees
Be an early applicant
$160-200k
+ Equity
1-20 employees
Company mission
To provide the tools that engineering teams need to efficiently manage hardware data and build the machines of the future.
Role
Who you are
- The ideal candidate knows how engineers evaluate tools, and has the instincts of a developer advocate paired with the strategic judgment of a GTM leader.
- This role is for someone who wants to support the engineers building space vehicles, defense systems, and other advanced machines, helping them move faster and with greater confidence using Sift
- Experience: You have 5+ years of experience in technical product marketing or related role, supporting deeply technical products and audiences
- Technical Background: You’ve worked as an engineer, developer, or solutions architect and can hold your own in deeply technical conversations. You understand how engineers think and what they care about
- Proven Content Execution: You’ve published technical blogs, videos, demos, or documentation that engineers actually read and use. You’re comfortable owning the editorial calendar and executing on it
- Strategic Market Sense: You don’t just write content, you think about why it matters, who it’s for, and how it fits into the broader GTM engine. You can translate complex features into differentiated value
- Audience Fluency: You understand the environment that aerospace, defense, and robotics engineers operate in and how they evaluate tools, where they look for ideas, and what gets their attention
- Cross-Functional Execution: You’ve worked closely with product, engineering, marketing, and field teams. You’re organized, self-directed, and capable of driving initiatives forward in a fast-paced environment
- Mission Orientation: You’re motivated by building products that matter. You understand what’s at stake when engineers are building systems that can’t fail
What the job involves
- Sift is hiring a technical communicator to help us go to market more effectively at a critical moment in our growth. Our platform is being used by the most advanced engineering teams in aerospace, defense, and next-gen manufacturing
- As the product matures, we need someone who can translate real technical value into clear, credible stories.
- Someone who can build content, shape positioning, and engage directly with the engineers building systems that can’t fail.
- This role blends product marketing, developer advocacy, and field insight to help us better serve this audience and sharpen how we show up in the market
- Shape Product Messaging: Partner with product and engineering to define positioning that resonates with technical users. Help articulate how Sift solves real-world engineering problems in high-stakes environments
- Create Technical Content: Write high-credibility product blog posts, walkthroughs, and technical sales enablement assets. Collaborate with forward deployed engineers and customers to turn real-world usage into reusable content and education materials
- Build Product Demos and Guides: Produce hands-on demos and short-form videos that showcase how the product works, why it matters, and how to get started
- Engage the Community: Build and nurture relationships with engineers and technical leaders through LinkedIn, X, and in-person interactions. Join existing conversations and introduce Sift in ways that feel authentic, helpful, and earned
- Support Launches: Collaborate cross-functionally to bring new features and services to market including GTM launch planning, execution, and adoption
- Enable the Field: Develop technically grounded content for sales, customer engineering, and support teams. Help them explain the product clearly and credibly without resorting to boilerplate or marketing fluff
- Contribute to GTM Strategy: Feed field and community insight back into product, pricing, positioning, and market segmentation decisions. Represent the voice of the engineer in our broader go-to-market approach
Our take
Sift develops tools to accelerate and ensure the reliability of complex machines. Its platform processes hardware sensor data, providing automated analysis and detailed reports to identify and explain potential issues. This enables users in aviation, defense, energy and transportation to enhance system reliability and comply with regulatory requirements more efficiently.
The platform automates manual data review, which both enhances reliability and speeds up development. Customers like Astranis and Parallel Systems use Sift's observability stack to turn sensor data into actionable insights, which would have likely remained undiscovered when using other systems.
With funding to its name, Sift is ready to broaden its manufacturing automation suite to link sensor data with manufacturing information. This will mean it can help with anomaly detection and performance analysis. It is also making advancements with AI integration for regulatory compliance, which sets it up as a key innovator in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jun 2024
$17.5m
SERIES A
Nov 2023
$7.5m
EARLY VC
Total funding: $25m
Company benefits
- Unlimited PTO
- Free lunch, snacks, & coffee
- Top-tier health insurance: Medical, Vision, & Dental
Company HQ
El Segundo, CA
Leadership
Karthik Gollapudi
(CEO)Previously a Dragon Flight Software Lead at Spacex and a Full-Stack Engineer at Information Sciences Institute.
Austin Spiegel
(CTO)Previously a Software Engineering Manager at Riot Games. Prior to that, they worked at SpaceX in various Software Engineering roles.
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