Director of Marketing Operations/GTM Engineer, SOCi

• The ideal candidate is part commercial thinker, part builder
• You approach revenue generation as a design challenge, mapping out customer journeys and building systems that scale rather than simply connecting tools
• You are a technology enthusiast who gets excited about diagramming complex processes, can communicate effectively with both executives and SDRs, and instinctively asks 'how can we leverage AI to make this significantly better
• You bring a deep understanding of B2B sales and demand gen, and most importantly, a passion for teamwork and collaboration
• The ideal candidate has experience in a fast-paced high growth environment with technology companies, SaaS, or enterprise software
• 5+ years of marketing operations, sales operations, or strategy experience, preferably in a B2B, SaaS high-growth marketing environment
• Strong technical fluency: experience with CRM (Salesforce, HubSpot, etc), marketing automation, workflow/automation tools (Zapier, n8n, Workato, etc), and integration of systems
• Experience building or managing data pipelines, using SQL (or equivalent) to pull/transform/report data; familiarity with APIs, data modelling
• Demonstrated commercial mindset: understands how marketing/automation drives revenue; comfortable working with sales/marketing leadership and asking “what’s the business outcome” not just “how do we build it”
• Excellent problem-solving skills: ability to handle ambiguity, break down complex process challenges, prioritise trade-offs and iterate
• Strong communication skills: able to explain technical workflows to non-technical stakeholders; able to diagram systems and walk through logic; comfortable working cross-functionally with marketing, product, sales and engineering
• Self-starter with a hacker-/builder-mindset: enjoys automating, optimizing, tinkering with new tools; adapts quickly to change
• Ability to build partnerships and collaborate across lines of businesses
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

Desirable

• SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Director of Marketing Operations/GTM Engineer to be a strategic technical partner to the Marketing, RevOps, Sales and Customer Success teams
• This person will design, build and operate the systems, workflows and automation that power SOCi’s go-to-market motions (inbound, outbound, account-based, and multi-location enterprise brand programs)
• They will bridge the gap between “we want to do X” (marketing/program strategy) and “here’s how we build, automate, measure and scale it”
• In addition this role will be responsible for ensuring seamless operations across marketing execution, lead capture and lead delivery to sales
• This role will also manage our marketing technology stack and our insights driven management systems to help marketers improve demand and lead generation performance
• Map out end-to-end GTM processes (lead generation → sales handoff → onboarding → expansion) and build scalable workflows, integrations and automations to support them
• Own/supervise the GTM tech stack: CRM (e.g., Salesforce), MAP (marketing automation platform e.g. Marketo), data warehouse/analytics, enrichment, outreach tools, workflow engines, attribution/measurement
• Design and implement data pipelines, lead-routing logic, scoring/qualification models and attribution tracking
• Automate repetitive manual tasks in marketing operations, sales operations, customer success operations, turning them into scalable systems
• Partner with demand generation, customer marketing, product marketing, customer success, RevOps to translate business goals into technical solution design and execution
• Monitor, diagnose and troubleshoot GTM process breakdowns (e.g., lead conversion drops, hand-off latency, data sync failures)
• Develop and maintain documentation of systems, data flows, process diagrams, decision logic
• Stay current with automation and integration technologies (e.g., workflow engines, no/low-code, APIs, AI/ML workflows) and identify opportunities to apply them to SOCi’s go-to-market engine
• Work cross-functionally with engineering, product and operations teams to ensure data integrity, scalability, compliance (e.g., data governance, privacy/regulation)
• Provide reporting and insights: measurement of key metrics (pipeline velocity, funnel conversion, cost per lead/acquisition, ROI of programs), and propose improvements
• Manage and mentor junior operations/automation resources and help build a culture of “systems first” thinking in marketing and go-to-market teams

• This position will remain open with applications due by December 5, 2025. This position is being hired on an urgent basis. The application window may close before December 5, 2025 if SOCi receives a sufficient number of applications to select a candidate prior to that date