Category Founder, MANUAL
Commercial, Product & Growth Founder
+ Stock options plans
3-5 days a week in office
Healthcare at scale
Posted today
Healthcare at scale
201-500 employees
Posted today
+ Stock options plans
3-5 days a week in office
201-500 employees
Company mission
To extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity, hair loss and menopause.
Role
Who you are
- We’re especially looking for someone who combines strong analytical thinking with creative instincts, and has a well-developed sense of design and product taste
- This role is tailor-made for pure builders—people who love to experiment, get things live quickly, and iterate relentlessly
- While strategic thinking is critical, this job is also about hands-on execution to deliver both growth and exceptional patient experiences
- 5+ years of experience (ideally with an entrepreneurial or founder-level role, or substantial entrepreneurial side projects)
- Proven ability to launch and grow a product or business from scratch
- A hands-on builder who thrives in ambiguity and moves fast
- Commercially minded with deep customer empathy
- Strong problem-solving and critical thinking skills
- Ability to create landing pages, define product specs, and shape growth initiatives
- A strategic thinker who also enjoys the grind of daily execution
- A strong balance of analytical skills and creative instincts, with a sharp sense of design and taste
What the job involves
- We are seeking a world-class Intrapreneur to join MANUAL and build the next category-defining wellness business from zero
- As an EIR, you’ll operate as a founder-in-residence, with the freedom to shape a business end-to-end—from product concept to landing page to growth strategy
- You’ll lead a small, nimble team of 1–2 people and build with speed, creativity, and a sharp eye for value creation
- Identify unmet customer needs and define a compelling and differentiated value proposition
- Define and validate the first version of the product and business model
- Build for scale while starting with scrappy, fast MVPs and clear metrics for success
- Design and launch customer-facing experiences, including landing pages, user flows, and funnels
- Define product concepts and MVP specs for the category launch
- Brief and shape creatives, copy, and brand to support conversion and retention
- Own all core assets required to go live—from positioning to pricing to customer experience
- Lead and execute the go-to-market strategy to acquire the first 10,000 patients
- Develop channels and tactics for acquisition, retention, and revenue generation
- Optimize the full funnel through rapid experimentation and iteration
- Use data and insights to make fast decisions and learn what works
Application process
- Ideally, send us examples of products you’ve launched—success is not required, but initiative and learning are key
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
It works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat common issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
The company has raised an impressive amount of capital, most recently in 2024. And this funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2024
$38.7m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $73.7m
Company HQ
Southwark, London, UK
Articles
Leadership
George Pallis
(Co-Founder & CEO)Previous the Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at MANUAL
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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