Content Creation Manager, TALA
More information about location
Office located in Near Vauxhall
Women's activewear
Be an early applicant
Women's activewear
21-100 employees
Be an early applicant
More information about location
Office located in Near Vauxhall
21-100 employees
Company mission
To bring you sustainably-made activewear that delivers on performance, fit, quality and style, without the hefty price tag.
Role
Who you are
- We welcome candidates looking for a permanent role, as well as those who may be freelancers looking for a minimum 4 month contract. We'll ask you more about that in the application questions
- At least 3-4 years of professional social media experience across Instagram and TikTok. Experience with other social channels is a plus
- You must be a creative thinker, proficient at idea generation and visualisation, and have an aesthetic eye. Excellent knowledge of current trends is crucial
- Expert at directing and managing projects and campaigns, driving impactful storytelling and fostering memorable brand experiences
- Highly experienced in independently creating static and video content for Instagram and TikTok. You must be comfortable in multiple content settings (behind and in front of the camera), including directing/shooting talent
- Highly skilled in CapCut and/or Adobe Creative Suite, Premiere Pro and Photoshop
- Be comfortable working in a start-up environment. Have the agility to handle multiple projects simultaneously and adapt to changes in art direction and project execution
- Be driven, flexible, and proactive, with a positive can-do attitude, with excellent communication and organisation skills
What the job involves
- Reporting to the Brand Director and working side by side with the Social Media Manager, you will be responsible for ensuring TALA’s social content is best in class - from concept to capture to post-production
- You will focus on working collaboratively with our in-house social and creative teams, ensuring each campaign's overall visual direction and aesthetic is social-first
- Alongside this, you will capture and edit captivating and on-brand content for our social channels with a creative, strategic and trend-led mindset
- This role has 2 direct reports: a Content Creator and Junior Content Creator
- Content creation:
- Spearhead and develop the generation of innovative and engaging content ideas for all social media campaigns whilst playing an active role in the location hunting and model scouting process of shoots, providing social creative direction and ensuring alignment with the overall vision
- Distil project requirements and tasks to appropriate team members, including but not limited to shotlists and editing schedules
- Collaboratively execute social-first campaign content for both primary and secondary channels to drive KPIs (engagement, reach, and growth)
- Generate social campaign ideas and briefs. Attend campaign shoots with support from the Content Creators, wider Social Team and in-house Creative Team. Take a lead role in capturing high-quality content (statics + videos); and edit all videos promptly. Tailor static and video content to match the needs of all social media channels whilst ensuring brand visual identity is consistent
- Remain agile to capture ad-hoc content on non-campaign shoot days
- Be confident in front of the camera, excited & passionate to talk about the product to the TALA audience
- Continuously develop new ideas for content series and creation as a whole on the TALA platforms
- Strategy:
- Provide insights and recommendations on creative expertise and implement the overall social media content strategy, ensuring alignment with TALA brand guidelines and business objectives
- Collaborate with the creative team to develop and execute creative content strategies for social media campaigns
- Trends:
- Stay abreast of the latest social-first trends, tools and best practices to drive a social-first culture to maximise the impact of TALA’s content
Salary benchmarks
Our take
In recent years major clothing brands have fallen short of ethical standards, with their supply chains coming under scrutiny for poor working conditions and environmental violations. With the era of fast fashion coming to an end, socially conscious shoppers are voting with their feet. TALA was founded in 2019 to provide a sustainable option in activewear, offering ethically-produced, sustainable clothing at an affordable price.
The activewear industry boasts a global worth of £140B, and TALA enters this competitive landscape as one of many startups aiming for a share of the market. However, TALA distinguishes itself with several strengths not commonly found in its competitors: a substantial and passionate following on social media, commitment to ethically sourced and predominantly recycled clothing, and a pricing strategy that remains affordable for its target demographic.
With substantial funding under its belt, the company is earmarked for continued product development and the enhancement of its supply chain. With a dedicated customer base and strong support from the investment community, TALA is well-positioned to lead the charge for ethical transformation in the fashion industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$6.8m
EARLY VC
Feb 2022
$5.8m
EARLY VC
Total funding: $12.6m
Company benefits
- Fun, energised, startup working culture
- Mondays and Fridays usually remote, Tues – Thurs at our Vauxhall office
- Work-life balance: Half fay Fridays, 25 days AL
- Clothing allowance and discount on the best athleisure in the game
- Beautiful and bright offices in a historic building in central London (near Vauxhall) with other startups on site
Company HQ
Holborn, London, UK
Leadership
Grace Beverley
(CEO)Also the founder and CEO of Shreddy as well as a Non-Executive Director at POGO. Previously worked as a New Client Acquisition Analyst at IBM.
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