Marketing Manager, Tropic

£65-75k

Senior and Expert level

London

More information about location

3+ days a week in office (Croydon, Surrey)

Vegan and cruelty-free skincare

Open for applications

Vegan and cruelty-free skincare

1001+ employees

B2CRetailBeautyWellbeing

Open for applications

£65-75k

Senior and Expert level

London

More information about location

3+ days a week in office (Croydon, Surrey)

1001+ employees

B2CRetailBeautyWellbeing

Company mission

To protect the planet and people, one product at a time.

Job

Company

Role

Who you are

Minimum 8 years’ marketing experience, ideally within the luxury beauty, lifestyle, or direct-selling sectors
Proven experience in team leadership and delivering multi-channel, insight-led marketing campaigns
Strategic thinker with a strong creative instinct — able to combine vision and execution to drive measurable results
Experience in both B2C and B2B marketing, with an understanding of ambassador or direct-selling business models a real plus
Deep understanding of how to build brand desirability and community appeal across demographics and markets
Data-driven mindset with experience in KPI tracking and marketing performance analysis
Excellent copywriting, creative briefing, and stakeholder management skills
A passionate advocate for diversity, inclusion, and purpose-driven marketing
We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit

What the job involves

Tropic is entering an exciting new chapter, along with a complete rebrand we are putting a spotlight on the heart of our business: our Ambassadors. For over a decade, our direct sales model has been the backbone of Tropic - and now we’re ready to amplify that story, showing the world just how incredible it is to be part of our Ambassador community
As our Marketing Manager, you’ll spearhead this transformation. Leading our core marketing function, you’ll ensure that our Ambassadors are front and centre - the heroes of our brand story
You’ll be responsible for crafting campaigns that showcase the opportunity to build a business with Tropic, invite people from all demographics to join us, and cement Tropic’s position as one of the most inclusive and desirable beauty brands in the industry
This role will play a pivotal part in leading Tropic’s growth campaigns - finding a place at Tropic for everyone who wants to be part of our journey
You’ll develop and deliver marketing strategies that broaden our reach, celebrate diversity, and make our business opportunity aspirational and accessible to all
While championing our Ambassadors first and foremost, you’ll also ensure that our D2C customers remain engaged and inspired, overseeing core brand marketing campaigns, offers and communications
Reporting directly to the Marketing Director, you’ll lead a talented team and drive impactful, multi-channel campaigns that align with Tropic’s purpose, values, and ambitious growth plans
Lead the Core Marketing Team: Manage the central marketing team (including Marketing Executives, Content Writers, and the organic Social Media team), ensuring alignment, collaboration, and consistency across all marketing activity
Ambassador-Led Growth Campaigns: Spearhead Tropic’s next phase of growth by creating campaigns that celebrate our Ambassador opportunity and position Tropic as a brand that welcomes everyone - across generations, backgrounds, and lifestyles
Multi-Channel Marketing: Oversee the full marketing calendar, ensuring launches, promotions, and communications are cohesive, data-driven, and aligned with Tropic’s Ambassador-first approach
Inclusivity & Desirability Marketing: Develop campaigns that elevate Tropic’s desirability across diverse audiences - ensuring our opportunity resonates across demographics and inspires a new wave of entrepreneurs
Data-Driven Strategy & KPIs: Establish and track key performance indicators for campaigns and team performance. Use insights and analytics to refine strategies, report impact, and drive sustainable growth
Ambassador & Customer Engagement: Ensure all marketing initiatives strengthen both Ambassador and D2C customer relationships, making our Ambassadors the stars of our brand story
Core Brand Projects: Oversee the creation of centralised brand materials, such as our Beauty Brochure product catalogue, product guides, core brand campaigns and anything that spans across all product categories
Cross-Functional Collaboration: Partner with the Ambassador Development, Creative, Digital, Product, and PR teams to deliver unified, high-impact marketing output that reflects Tropic’s purpose and voice. You’ll collaborate closely with the category Brand Managers for skincare, makeup, haircare and more to ensure their NPD and product campaigns align to our overall marketing strategy, tone of voice and calendar
Ambassador Events & Tools: Work closely with the Ambassador Development team to develop marketing strategies for events, resources, and business tools that empower Ambassadors to thrive
Infinite Purpose: build out the brands’ work with our charity and sustainability partners, helping raise awareness of our ‘10% for the World’ pledge and ensure we have a compelling comms and storytelling strategy in place to amplify our work

Salary benchmarks

Our take

Tropic is a skincare brand on a mission to create products that are ethical and environmentally friendly. Certified vegan, cruelty-free and CarbonNeutral, its dedication to this mission is clearly reflected in its offerings.

The company only uses natural ingredients, so does not contain the preservatives to sit on shelf store, but has nonetheless seen impassive growth. This stands as testament to the interest that consumers have in what Tropic is selling, and suggests a promising future for the brand.