Marketing Events Manager, Endear
Retail CRM for consumer brands
Open for applications
Retail CRM for consumer brands
21-100 employees
Open for applications
21-100 employees
Company mission
To change the way the retail industry thinks about connecting with their customers and driving in-store sales.
Role
Who you are
- The ideal candidate will have deep knowledge of pre-/during-/post-event planning and execution, budget management, attendee attraction and engagement best practices, along with a strong background in building and maintaining relationships both externally and cross functionally using strong analytical and communication skills
- They will thrive in a fast-paced, collaborative environment where their entrepreneurial spirit and process-oriented mindset are equally valued
- 2-4+ years managing and marketing events at a Series A startup
- Proven track record of achieving KPIs through in-person and virtual events. Experience with retail-industry events (The Lead, ShopTalk, NRF, etc.) a bonus
- Willingness and ability to travel as needed for events
- An appreciation for detail, organization & creative problem-solving
- Strong active-listening, communication, time management skills
- Self-starter who takes ownership and is always willing to try things differently
- Enjoys working in a fast-paced and ever-changing environment
- Strong ability to self-manage and prioritize tasks; knows how to balance the “long game” with small wins
- Eager to learn and grow beyond this role by having an "all hands on deck" attitude
- Comfortable working remotely
What the job involves
- As our Events manager, you will help build and own Endear’s events as a strategic driver of growth, brand, and mission
- You will combine creativity and experience to make sure Endear stands out, adds value, and achieves objectives at industry trade shows, partner collaborations, and in-person/virtual events of all sizes
- As a part of our marketing team, this role is critical to driving industry awareness and customer acquisition while leaving a positive, lasting impression across the broader industry
- Recommend, plan, execute, and promote industry events, company-owned events including webinars/dinners, customer events, partner events, etc
- Understand and communicate the unique value of every event and work collaboratively with the rest of the marketing team to recommend how the company should be positioned
- Understand the broad and specific attendee personas and develop a plan to attract, engage, and communicate with this audience before, during, and after the event
- Set priorities for success at the event including plans to identify and interact with best fit / ideal attendees
- Create and/or collaborate with other members of the team to create event assets including registration pages, promotional messaging, swag, webinar assets, leave behinds, promotional activities, etc
- Create cross-functional outreach plans to both prospects and customers
- Create post-event nurture plans for event connections, attendees that we're not connected with, and potential partners
- Recommend new event and sponsorship opportunities with ROI-driven budget justification
- Lead post-event reflection with key stakeholders, document learnings, apply these to learnings to future events
- Report on metrics related to event goal including target engagement, growth, and revenue
- Support the marketing relationship and communication with our partners including co-sponsorship and promotion opportunities, content sharing, partner newsletter, and website listing
- Align event participation with quarterly, annual marketing and organization goals and focus-areas
- Share industry, competitor, partner learnings with the larger Endear team and ideas on why it matters and what can be done with it
Our take
Endear offers retail sales teams a CRM, analytics and messaging platform to help open conversations that lead to sales. This "clienteling app" aims to help personalize the shopping experience, allowing retailers to digitally cultivate individual customer relationships.
With many brands and storefronts moving online, companies have had to adapt to new methods of customer outreach and retention. Endear is keen to present clienteling as a forward-looking retail solution, which can help businesses compete with the easy browsing and price comparison offered by giant marketplaces like Amazon.
Fostering clientele relations offers a non-standard, appealing and attention-grabbing way of netting a strong customer base, which is how Endear stands out in the space. It has earned substantial backing that will be used to fuel product development, enhance customer success and expand into new markets.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2022
$1.6m
EARLY VC
Mar 2020
$1.1m
SEED
Total funding: $2.7m
Company benefits
- Flexible vacation
- Full coverage healthcare
- Stock Options
- Choice of in-person or WFH
Company HQ
Civic Center, New York, NY
Leadership
Jinesh Shah
(Co-Founder)Former Graphic Designer at Chalkfly and Senior Product Architect at ROk3r.
Leigh Sevin
(Co-Founder)Previoulsy a Marketing Associate at Zeel.com and was a 2014 Fellow of Venture For America.
Share this job
View 2 more jobs at Endear