Customer Marketing Manager, Veeva
$70-150k
Cloud-based software for life sciences
Open for applications
Cloud-based software for life sciences
1001+ employees
Open for applications
$70-150k
1001+ employees
Company mission
Building the Industry Cloud for Life Sciences
Role
Who you are
- Strong marketing experience in enterprise software
- Exceptional project management skills with proven success in driving projects to completion
- Experience working with customers to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
- Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
- Proven ability to define, develop and execute integrated marketing programs on time and within budget
- Excellent English language/communications skills, both written and spoken
- Ability to develop long-term business relationships with customers and sales teams
- Strong desire to win as a team combined with the ability to work independently
- Bachelor's degree in a relevant field
- Flexibility to travel as required
Desirable
- Life sciences industry-relevant work experience
- Demonstrable experience in managing and executing integrated marketing programs
What the job involves
- Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
- Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
- Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
- Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
- Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
- Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
- Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
Our take
Veeva was created out of a predicted need for cloud-based enterprise software at a time when this software was nascent, and when current systems were archaic and cumbersome to use. By focusing on the life sciences sector, the company fills a niche to help some of the most operationally complex businesses run efficiently.
Veeva has managed to position itself as the go-to solution for large and growing companies in the life sciences sector by offering fully comprehensive cloud solutions that support the most critical functions from R&D to commercial.
The company has over 800 customers, ranging from the world’s largest pharmaceutical companies, such as AstraZeneca, to emerging biotechs. For future growth, Veeva looks to the continual development of its services and expansion of its customer base. Its 2024 launch of the Veeva Compass Suite for commercial data products gives a more comprehensive view of patient information and exemplifies how Veeva is strengthening its product to meet future challenges.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Fitness and wellness reimbursement
- 2% salary towards personal development
- Childcare vouchers
- Work anywhere
- Home internet reimbursement
Company values
- Do the Right Thing
- Customer Success
- Employee Success
- Speed
Company HQ
Pleasanton, CA
Articles
Leadership
Matt Wallach
(Board Member)Previously Chief Marketing Officer at Health Market Science for 2 years and General Manager - Pharmaceuticals & Biotechnology at Siebel Systems for 5 years.
Peter Gassner
(CEO)Previously Staff Developer at IBM for 5 years and SVP of Technology at salesforce.com for 2 years
Salary benchmarks
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Diversity, Equity & Inclusion at Veeva
Eric Seburyamo (Chief Diversity Officer)
- Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity Makes Us Stronger It brings forth diverse perspectives and new ideas, and fuels innovation. Diversity also makes Veeva an exciting and fun place to work. Diversity comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, and life experience shape us all into unique people. At Veeva, we respect the individual first and value our people for who they are and their unique contributions they bring to our teams. Veeva strives to foster a culture of inclusion where everyone feels comfortable being their true selves and can do their best work.
- Diversity Communities: Our people shape Veeva culture. As part of our commitment to fostering a culture of inclusion, Veeva has launched the Veeva Diversity Communities. The employee-led communities are actively involved in Veeva’s efforts to grow a diverse workforce, raise awareness of social issues and celebrate our global team's diverse cultures and backgrounds.
- Company-wide webinars focused on Diversity and Inclusion: We produce webinars and fireside chats highlighting inspiring people inside and outside of Veeva on topics related to diversity, inclusion, and leadership.
- Internal training for managers focused on Diversity and Inclusion We developed an internal training focused on key concepts for executing our diversity and inclusion goals. The training focuses on: Why diversity, equity and inclusion is critical to workplace success for both you and your team Best practices for incorporating diversity and inclusion into our hiring and team development processes How biases, stereotypes and microaggressions can impact the employee experience Actionable steps you can take to practice inclusive leadership
- Talent Attraction: Expanding our talent attraction efforts and training our talent attraction team to ensure we are engaging with a diverse talent pipeline to better our chances of hiring the best people
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