Director of Business Development, Automattic
VIP
$180-250k
+ Variable compensation. Please note that salary ranges are global, regardless of location, and we pay in local currency
Work from anywhere, and make the web a better place for everyone, everywhere.
Be an early applicant
Work from anywhere, and make the web a better place for everyone, everywhere.
1001+ employees
Be an early applicant
$180-250k
+ Variable compensation. Please note that salary ranges are global, regardless of location, and we pay in local currency
1001+ employees
Company mission
To democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world.
Role
Who you are
- We’re looking for a proven B2B sales development leader who thrives at building high-performing teams and has the foresight to integrate AI, automation, and data into every stage of outbound engagement
- Prior experience—preferably at SaaS companies—building, leading, and scaling BDR teams of 20+
- Demonstrated ability to design AI-powered sales development workflows: enrichment, lead scoring, personalization, sequencing, and reporting
- Track record of building methodologies, processes, and operational plans for successful inbound and outbound programs
- Strong people leadership skills: recruiting, motivating, and coaching BDR teams to drive results and engagement
- Ability to balance quick wins with medium- and long-term blueprint for sustainable BDR effectiveness
- Deep knowledge of sales outreach workflows and the role of tools and platforms—including AI-enabled ones—for enablement, reporting, and productivity
- Strong collaboration skills to partner across marketing, sales, and IT to drive measurable outcomes
What the job involves
- We’re looking for a Director of Business Development to design and lead our global BDR strategy, programs, and team to fuel our growth engine
- This role reports directly to the Chief Revenue Officer (CRO) and will work closely with marketing, sales, product, and operations stakeholders
- The Director will oversee all BDR motions—inbound qualification and outbound prospecting—while also building the next-generation AI-powered outbound workflow that modernizes how we identify, engage, and qualify enterprise prospects
- You’ll be expected to combine strategic vision with operational execution: setting the blueprint for scalable processes, playbooks, and reporting that deliver measurable impact
- Own the global BDR function, covering inbound qualification and outbound prospecting, ensuring both volume and quality of opportunities
- Conceive and deploy a comprehensive AI-driven outbound workflow including prospect identification, intent-based targeting, message personalization, sequencing, and reporting
- Partner with marketing and sales leadership to define the right customer segments, leveraging AI insights to sharpen targeting and increase conversion
- Build frameworks, enablement, and processes that allow BDRs to quickly adjust strategy based on market signals and intelligence surfaced by AI tools
- Develop clear forecasting models aligning targets, team capacity, and outcomes
- Manage BDR capacity and productivity to ensure targets are met, with transparent reporting and dashboards
- Recruit, develop, and motivate BDRs to exceed goals through coaching, enablement, and structured career development
- Ensure successful onboarding and continual development of BDR talent in partnership with sales ops and product marketing
- Define the blueprint for data, processes, and technology (Salesforce, Pardot, Outreach, ABM platforms, and emerging AI sales tech) to maximize efficiency and effectiveness
- Deliver both quality and quantity of opportunities in partnership with sales and marketing, closely tracking metrics like win rate, AOV, and pipeline attainment
Our take
At a time when companies like Facebook, Apple, and Google were turning into monopolistic market leaders, Automattic was building its open-source infrastructure on a distributed, volunteer-run workforce. Since its launch in 2005, the company has continued to evolve and expand as it built its new web empire.
Automattic is the company behind WordPress (which powers roughly 42% of all websites), Jetpack, Tumblr, Simplenote, WooCommerce (which is believed to run more than a quarter of all online storefronts), Longreads, Crowdsignal, Atavist, Day One, and more.
The company’s “Five for the Future” initiative allocates 5% of its resources to further the development of WordPress, and many other companies that utilize Automattic’s communities follow some version of the initiative, contributing back code and time to support the community. Still spinning out new projects such as an anti-spam filter and online identity safeguards, the unicorn company is a powerhouse that is well set to continue its path to long-lasting growth.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Christy Nyiri, Product Designer
Our mission
We specialize in design and development. Blocks and themes and sites, oh my! The combined home for updates from Theme Design and Studio 51.Insights
Glassdoor (4.1)
Trustpilot (1.8)
Company
Funding (last 2 of 5 rounds)
Feb 2021
$288m
LATE VC
Sep 2019
$300m
SERIES D
Total funding: $778.6m
Company benefits
- Professional Development · “I will never stop learning” is part of our company creed. From leadership development to improving your writing skills, we have a comprehensive list of programs and resources available to everyone, and we’re also happy to pay for any hardware, software, books, or conferences that promote continued learning.
- Career Coaching · Coaching sessions to help you set and achieve professional goals are available for all Automatticians – team members and team leads. This benefit resets each calendar year.
- Time off · Our open vacation policy (no set number of days per year) is designed to help you to be at your best! There is no minimum or maximum, but we encourage you to take at least 25 days of time off per year.
- Home Office · We offer home office setup and coworking allowances. Working from a coffee shop? You can use your coworking allowance for the requisite latte!
- Wellness · We offer mental wellness benefits including an Employee Assistance Program, a monthly subscription to a mindfulness app (including Calm, Headspace, Ten Percent Happier, Waking up, and Insight timer), and virtual ergonomic consultations and access to a wealth of virtual ergonomic tips, stretch videos and yoga exercises.
- Parental leave · Open parental leave (including maternity, paternity, LGBTQ+, and adoption for all parents). If you’ve been with Automattic for 12 months, your leave up to 6 months is fully paid.
- Anniversary Awards · Paid three-month sabbatical encouraged every five years and other cool anniversary surprises.
- Automattic Stock · Check out Buying and selling Automattic Stock!
- Life Insurance · Company-sponsored life insurance.
- Compensation · We attract talent around the world and pay global salary ranges. We prioritize internal equity and review your pay every 12-18 months.
- Sabbatical · Working at Automattic provides numerous opportunities to learn new skills, grow in your career, and have a significant and positive impact on the lives of millions. It also offers the rare (and juicy!) benefit of a paid, three-month sabbatical every five years.
Company values
- We are passionate advocates for our customers and the open web community.
- We build our business sustainably, through passionate and loyal customers.
- We never stop learning.
- We don’t just work on things that are assigned to us.
- We know there’s no such thing as a status quo.
- We never pass up the opportunity to help out a colleague.
- We are motivated by impact, and we know that open source is one of the most powerful ideas of our generation.
- We are in a marathon, not a sprint. No matter how far away the goal may be, the only way to get there is by putting one foot in front of another every day.
- Given time, there is no problem that’s insurmountable.
- We communicate as much as possible, because it’s the oxygen of a distributed company.
Company HQ
Bernal Heights, San Francisco, CA
Articles
Leadership
Matt Mullenweg
(CEO)Former President at Automattic. Current Lead Developer at WordPress, and Board Member at the New Museum of Contemporary Art and ecoAmerica. Former Board Member at Grist, and GitLab Inc. Previous Senior Product Manager at CNET Networks.
People progressing
Head of Communications. Writer, editor, communicator, producer. Their first WordPress site was a self-hosted tech blog called effinnerds.com that she built in 2008. Speaks English, Khmer, and Spanish.
Diversity, Equity & Inclusion at Automattic
- We are committed to Diversity, Equity, and Inclusion: https://automattic.com/diversity-and-inclusion/ A diverse, equitable, and inclusive workplace comprises people of many identities and abilities. It invites community members to share their opinions and ideas, which it then uses to improve the company. It celebrates employees’ various cultures and heritages; it plans team- and company-wide meetups that are accessible to all; it invites people to effect change within the company; it provides an array of tools and methods to help its employees become experts in their positions; and it encourages individualized successes, which benefit the company at large. Automattic is a Most Loved Company (https://mostlovedworkplace.com/companies/automattic-inc/) and Disability Confident Committed (https://disabilityconfident.campaign.gov.uk/).
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