Genies is a leading avatar company, bridging the gap between the physical and digital worlds. With the number of users in the digital space growing exponentially, Genies' goal is to help people more accurately depict themselves online.
While avatars have been around for a while, Genies provides users with greater customisation options. For example, thanks to a partnership with Gucci, users can now buy digital designer clothing for their avatars.
The fact that Fortnite sold $1B in avatar skins in one year alone highlights how popular avatars still are in the gaming and entertainment industry. Genies has raised nearly $270M in funding and hopes to capitalise on this opportunity moving forward.
Kirsty
Company Specialist at Welcome to the Jungle