Senior Director of Product Marketing, Supermetrics
+ Equity
Data integration platform
Be an early applicant
Data integration platform
501-1000 employees
Be an early applicant
+ Equity
501-1000 employees
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- 12+ years of experience in product marketing within B2B SaaS
- 8+ years leading PMM teams, ideally in high-growth or scale-up environments
- Hands on experience building Agentic tools and workflows that scale and automate PMM functions
- Proven success launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
- Exceptional storytelling skills and a deep understanding of SaaS monetisation, pricing, and packaging
- Demonstrated experience designing workflows where agents handle execution within human-defined strategic frameworks
- A clear point of view on what PMM humans should own vs. what agents should operate
- Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing
Desirable
- Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams
- Experience building or operating agent-driven workflows for competitive intelligence, content generation, or GTM orchestration
- Familiarity with AI agent platforms, prompt engineering principles, or workflow automation tools — not to build them, but to design and govern them effectively
What the job involves
- We’re looking for a Senior Director of Product Marketing in New York to lead our high-performing team
- In this role, you will own and evolve the product narrative, competitive positioning, category strategy, and go-to-market (GTM) orchestration across all product lines
- This is not a traditional PMM leadership role. You will design and lead an AI-native function where agents and real-time signals handle synthesis, distribution, and adaptation — and humans retain ownership of judgment, positioning, and category narrative
- You will architect the strategic spine, the agent workflows, and the governance model that makes this work. This role is ideal for a senior PMM leader ready to redesign how product marketing operates — replacing manual processes with continuous intelligence systems while maintaining the strategic craft that defines great PMM
- Product Positioning & Narrative — Human-Led, Agent-Informed: Own and refine the core product story and messaging framework. Design agent-assisted workflows that continuously test and adapt value propositions across segments and personas
- Strategic Go-to-Market — Continuous Orchestration, Not Quarterly Launches: Architect always-on GTM infrastructure and agent-driven launch orchestration workflows that coordinate dependencies and adapt distribution based on real-time signals
- Pricing, Packaging & Monetisation — Signal-Informed, Human-Decided: Partner with Sales, Finance, and RevOps. Design agent-powered competitive pricing monitoring that tracks market signals in real time
- Customer, Competitive & Market Intelligence — Always-On, Agent-Operated: Replace periodic reviews with an always-on intelligence system. Build agent workflows that synthesise Voice-of-Customer signals into continuous insight streams
- Sales, Marketing & Customer Success Enablement — Dynamic Assets, Not Static Documents: Design an enablement system where core assets are agent-maintained and dynamically updated. Set the strategic framework for agent-assisted workflows to translate technical product capabilities into buyer value
- PMM Team & Function Leadership — Designing the Human + Agent Operating Model: Design the human + agent operating model for the PMM function. Build AI fluency across the team and define PMM career paths that reflect strategic judgment and agent orchestration
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Bros., and L’Oréal. This is owed to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics' success is product-led, and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$46.3m
SERIES B
Nov 2017
$4.1m
SERIES A
Total funding: $50.3m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-Founder & Chairman of the Board)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
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