Head of CRM, what3words

Salary not provided

Senior and Expert level

The simplest way to talk about location

Job no longer available

The simplest way to talk about location

201-500 employees

B2CB2BTravelLogisticsNavigationMobilityLocation servicesMobileAPIeCommerce

Job no longer available

Salary not provided

Senior and Expert level

201-500 employees

B2CB2BTravelLogisticsNavigationMobilityLocation servicesMobileAPIeCommerce

Company mission

what3words is building a global standard for communicating location. They have given every 3 metre square in the world a unique address made of 3 random words. Used by millions of people around the world, in over 50 languages, what3words is making the world an easier, more efficient and safer place

Job

Company

Role

Who you are

Notable experience in a senior CRM role, or the career trajectory for this to be your next step
A relevant degree qualification or equivalent experience
Experience operating across different global markets and managing communications in different languages, with knowledge and awareness of how our methods can meet the needs of varying geographies and cultures
A high level of comfort and skill with data
You will be as comfortable presenting and influencing as you are with your head deep in detail. Happy to ‘get your hands dirty’ when needed
You will be ‘All In’, committed to your craft and delivering our mission, becoming a global standard for addressing
You will balance taking risk and acting swiftly against the need to plan and execute with strict attention to detail
You will be a self-starter, able to create and take opportunities without high levels of oversight. As effective working alone as in a team
Comfortable in a diverse team environment. Readily giving and seeking feedback and being challenged to improve

What the job involves

As our Head of CRM you will work right across our business, interacting mostly with Marketing, Technology, Growth (Data and Analytics) and Business Development
This role is key to us operating effectively at scale and increasing awareness of what3words around the World, driving inbound activity, while making sure we get the most from our investments and improving our methods
Determine, own, oversee and implement what3words’ CRM email strategy
Ensure we successfully execute and report on all our email marketing and communication campaigns
Constantly and continuously (A/B) test, learn and drive improvement in the performance of our email campaigns at a tactical and strategic level
Document processes and their outcomes, ensuring they can be applied consistently and are repeatable and refinable
Improve the retention, engagement and activity rates of our users through our email communications
Increase the transparency and accessibility of the data and insights generated by our CRM activities, turning your hypotheses into action

Our take

Street addresses may work fine for delivering post, but they’re not accurate enough to pinpoint building entrances, taxi drop-off points or delivery locations. What’s more, street addresses don’t exist for many places people need to find – beaches, parks, a specific telegraph pole that needs fixing… or a spot on the side of a mountain where somebody needs help.

what3words found an innovative solution: divide the world into 3 metre squares, and assign each square 3 random words (that differ for every language). It allows people to share locations with a similar accuracy to coordinates, but in a way that’s much more human-friendly.

The applications are incredibly varied: emergency services use it to locate people in need, and the UN uses it to share key locations in disaster response. It’s built into car navigation systems, such as Mercedes-Benz and Mitsubishi, and businesses are using it to deliver more efficiently.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

53% female employees

-8% employee growth in 12 months

Glassdoor (4.7)

Trustpilot (3.4)

Company

Funding (last 2 of 9 rounds)

Jul 2023

$9.4m

CONVERTIBLE

Jul 2022

$6.6m

CONVERTIBLE

Total funding: $53.1m

Company benefits

25 days holiday (excl. bank holidays)
Work from home opportunities
6 week remote working (work from anywhere) policy
Dog friendly office plus subscription to BorrowMyDoggy
Generous parental leave policies
Life insurance
Health insurance
Cycle-to-work scheme
Yulife perks and rewards

Leadership

Chris

(CEO)

Founded two music businesses: CS Music (management of live acts) and Live Music International (booking for international events)

Jack

(COO)

Founded QuizQuizQuiz, the leading quiz night company in the UK. Started his career as a credit analyst at Deutsche Bank

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