Event & Field Marketing Manager, Twilio

• A minimum of 5+ years of experience in B2B software event & field marketing
• Proven ability to work closely and successfully with a sales organization
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack

Desirable

• Join the team as Twilio’s next Event & Field Marketing Manager
• This position is needed to play a key role in further growing Twilio’s social impact
• As our new Event & Field Marketing Manager, you will be responsible for helping to drive demand through field marketing programs to meet/exceed our revenue goals
• You will partner closely with Sales and cross-functional Marketing teams to concept and deliver strategic field marketing (both in-person and virtual) programs including Twilio Sponsored Live Events, 3rd Party Industry Events, Partner Events, Webinars, Roundtables, and Custom Twilio.org Experiences
• In this role, you’ll:
• Plan and execute strategic events (both in-person and virtual)
• Develop internal playbooks and best practices for all categories of events, both first party and third party
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups
• Work closely with operations for lead management
• Maintain, report and forecast budget spend and efficacy of the spend against event results