Growth Marketing Manager, Hinge Health

• 8+ years leading strategy for automated and complex multi-channel, multi-touch marketing campaigns, preferably for a B2C product
• Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications
• Experience writing clear and thoughtful creative briefs that provide the direction needed to closely align cross functionally with design and copywriting teams
• Strong analytical skills, with the ability to interpret and apply claims data to create actionable marketing strategies
• Ability to prioritize projects and handle multiple tasks efficiently
• Motivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targets

Desirable

• As a critical member of our rapidly expanding Growth team, you’ll help lay the foundation for a fully scaled, best-in-class marketing organization focused on raising awareness of Hinge Health and driving sign-ups
• This role will be responsible for leveraging our growing body of claims data to design and execute targeted marketing strategies that engage specific customer segments
• You will work across various marketing channels to identify, analyze, and convert high-value prospects based on claims behavior and related insights
• As a key member of our marketing team, you will use claims-based data to inform and optimize our targeting strategies, creating more relevant, timely, and personalized marketing campaigns
• You will collaborate closely with internal teams such as Data Science, Creative, Product, and Sales to ensure marketing initiatives are informed by actionable data and achieve measurable outcomes
• You’ll focus on building, scaling, and evolving cross-channel marketing campaigns for our highest risk prospective members, optimizing targeting and increasing conversion rates
• You’ll use data and best practices to build a strategy and framework to define and prioritize your efforts
• You’ll identify, secure and manage the internal and external resources needed to fully optimize our targeted marketing to build rapid momentum in the growth and evolution of Hinge Health’s acquisition efforts
• You’ll monitor and report on campaign performance, analyzing key metrics (e.g., conversion rates, ROI) and adjust your strategies based on data-driven insights
• You’ll stay current with trends in claims data analysis, consumer behavior, and emerging technologies to continuously refine targeting strategies