Product Marketing Manager, Chime
Growth
$144.5-180.6k
+ Bonus + Equity Package
4+ days a week in office
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$144.5-180.6k
+ Bonus + Equity Package
4+ days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- You should be comfortable going deep in analytics and channel performance, as well as co-creating with your product and cross-functional partners
- You are passionate about creating end-to-end experiences across product and lifecycle marketing channels and will have deep expertise in experimentation and optimization
- BS/BA or equivalent experience in Business, Marketing, or related field
- Minimum of 5+ years leading end-to-end product and performance-driven marketing campaigns
- Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile
- Ability to lead multiple projects simultaneously with competing priorities and deadlines
- Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members
- Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base
- Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level
- A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc
- Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs
What the job involves
- As a member of Chime’s Product & Lifecycle Marketing team, you will drive GTM strategy for new and innovative products, features, and member experiences that drive growth in our active member base
- You will connect market and member research with full-funnel campaigns to make Chime the most engaging and loved banking app in the market
- We are specifically looking for an incredible PMM who has a passion for partnering with XFN to leverage Chime’s new and existing products to drive incremental growth in primary accounts
- In this role, you will work cross-functionally with other Marketing functions, Research, Product, Design, and more, and have responsibility for activating marketing strategies ranging from conversion and retention to top-of-funnel awareness
- You will influence roadmap decisions related to the experiences and products you support
- Flying at multiple altitudes is one of your strengths, and you excel at mobilizing people and resources around nascent opportunities that you proactively identify
- Lead comprehensive marketing campaigns for new and existing products and experiences, including: audience definition, product positioning and messaging, launch, and optimization
- Partner closely with Marketing Insights and User Research teams to understand members’ needs and the broader competitive landscape
- Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration
- Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics
- Coach and mentor across cross-functional team to support delivery of projects
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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