Director of Creative Design, Nanit
$140-150k
+ Equity
More information about location
3 days a week in office
Smart baby monitors & devices
Open for applications
Smart baby monitors & devices
101-200 employees
Open for applications
$140-150k
+ Equity
More information about location
3 days a week in office
101-200 employees
Company mission
Nanit’s mission is to support the journey of parenting.
Role
Who you are
- 8+ years of proven design experience in leadership roles in consumer-facing, digital-first environment, ideally within a tech-enable or lifestyle-focused brand
- Proven experience leading and managing internal and external design teams, with a strong portfolio demonstrating leadership across multiple disciplines
- Exceptional creative vision and deep understanding of brand identity creation and high-impact, performance-driven creative work across paid, owned and earned channels
- Expertise in art direction, photography, video production, and cross-channel design
- Strong understanding of performance marketing, conversion optimization, and customer engagement strategies
- A self-starter that's excited to join and contribute to a mission driven company
- Proficiency in Adobe Creative Suite, Figma, and emerging creative technologies
What the job involves
- Nanit is seeking an experienced Director, Creative Design to lead the visual identity, art direction, photo and asset production for our parenting platform. This role will oversee end-to-end creative execution, ensuring our brand is visually compelling, emotionally resonant, and optimized for performance across all channels
- You'll drive storytelling that speaks to modern families, balancing brand-building with data-driven decision-making to create high-impact, results-oriented design
- Reporting into the VP of Brand & Creative, this role will oversee a team of designers and will be a highly cross functional partner to internal stakeholders
- Own the creative vision, art direction, and design strategy, ensuring brand consistency across marketing, product, content, and social
- Develop performance-driven creative that optimizes engagement, conversion, and brand love
- Lead photo and video production, from concept development to execution, creating assets that resonate with parents and drive action
- Oversee design across multiple touchpoints, including website, email, paid media, social, and in-app experiences
- Build, mentor, and lead a high-performing creative team including two direct reports and a roster of freelance talent
- Partner closely with Brand, Growth and Product teams to align creative execution with business objectives
- Translate brand vision and platform into compelling, customer-first design solutions
- Develop and implement best practices for design, creative testing, and optimization to ensure continual improvement
- Stay ahead of cultural, industry, and technological trends, including AI-driven creative tools, to enhance efficiency and impact
Application process
- Interested candidates must submit their resume along with a link or copy to their portfolio
Our take
Baby monitors are an essential part of any new parent's life, but traditional monitors can be unreliable and outdated. Nanit solves this problem with its state-of-the-art nursery cameras and baby monitors.
Nanit's technology sets it apart from other infant care industry leaders as it uses a combination of computer vision and specially designed infant clothing to monitor babies' breathing and sleep patterns, with the data being accessible via an easy-to-use app. This has proven to have broad market appeal, to date the company has tracked over 3.5 billion hours of sleep, 435 million parental visits, and over 334 million morning wakeups. As a result, the company has secured considerable funding.
Nanit is currently working to expand its range to encompass all aspects of nursery care, including nightlights and changing pads. This will enable the company to maximize its revenue streams and continue to compete within the growing baby tech market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$25m
SERIES C
May 2020
$21m
LATE VC
Total funding: $66.9m
Company benefits
- Health, Vision & Dental Insurance
- Generous Parental Leave Policy
- Equity Compensation
- Unlimited Vacation Days
- Commuter Benefits
- Flexible WFH Options
- Happy Hours & Fun Activities
- Growth & Career Development
Company HQ
NoMad, New York, NY
Leadership
Sarah Dorsett
(CEO, not founder)Previously worked as VP of Marketing at Century 21, and was VP of eCommerce at Bed Bath & Beyond.
Tor Ivry
(CTO)Previously worked as SW Group Manager at Philips, and was a Software Engineer at Conduit.
Salary benchmarks
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