Demand Generation Manager, BlueOptima
£50-60k
2 days a week in office (Newington Causeway, London)
Software development analytics provider
Open for applications
Software development analytics provider
101-200 employees
Open for applications
£50-60k
2 days a week in office (Newington Causeway, London)
101-200 employees
Company mission
To maximise the economic and social value that software engineering organisations are capable of delivering.
Role
Who you are
- You will be a strategic thinker with a results-oriented mindset, actively contributing to the success of BlueOptima's marketing initiatives while honing expertise across all facets of the role
- Substantial experience in demand generation or related marketing roles, ideally in an enterprise B2B context
- Strong understanding of lead generation, marketing funnels, and sales alignment
- Proficiency with marketing technologies (e.g., CRM, marketing automation tools)
- Proven ability to analyse and optimise campaign performance using data-driven insights
- Skilled communicator with the ability to collaborate across teams and functions
What the job involves
- As we continue to scale, we’re seeking a Demand Generation Manger to drive impactful marketing initiatives and collaborate closely with our Sales Development Representatives (SDRs) and outbound functions
- As a Demand Generation Manger, you will take ownership of designing and implementing demand generation strategies, working cross-functionally with sales and marketing teams to achieve company growth objectives
- Strategy Execution and Development:
- Develop and refine demand generation strategies with input from leadership and peers
- Execute campaigns across multiple channels, leveraging analytics to inform optimisation
- Campaign Oversight:
- Lead the planning and delivery of targeted campaigns, ensuring alignment with sales goals
- Collaborate on content development, digital advertising, and event marketing to drive engagement
- Collaboration and Enablement:
- Partner with SDR and outbound teams to optimise lead handoff processes and feedback loops
- Facilitate knowledge-sharing sessions to align marketing efforts with sales objectives
- Lead Management:
- Monitor and improve the marketing-to-sales lead flow, including lead scoring and nurturing
- Regularly analyse funnel metrics and recommend strategies for improvement
- Technology Utilization:
- Actively manage marketing tools and platforms, identifying areas for better utilisation
- Provide recommendations for MarTech stack enhancements
- Leadership and Mentorship:
- Guide team members on project execution and skills development
- Act as a role model for collaboration, accountability, and continuous improvement
Salary benchmarks
Our take
BlueOptima's software development metrics help businesses manage software development resources more effectively. The platform allows management to know how much coding effort developers, teams or vendors invest per day, project, sprint or task, regardless of language, platform or location.
The company also provides a global industry benchmark of software development and has launched the world's first technical recruitment assessment platform which accurately predicts workplace performance of potential hires. Its software can lead to a 20% improvement in the performance of software development teams while also mitigating security vulnerabilities that can be introduced by the use of open-source code.
Its clients include Hitachi Energy, BPI and Archer, and it counts 4 of out 10 of the world's biggest banks and 12 of the Fortune 50 companies as customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-49% employee growth in 12 months
Company
Employee endorsements
Career progression
"BlueOptima has an extremely powerful product and a great company culture. Leadership clearly communicates the vision for the company and sets..."
Company benefits
- 24 days of holidays (plus bank holidays)
- Flexible Work from Home policy - up to 2 days WFH
- 12 weeks fully paid Maternity & Paternity leave
- 4 weeks Work from Anywhere provided Annually
- Sponsored Learning Budget (up to and including postgraduate degrees)
- Work from Home Equipment Allowance
- Cycle to Work Scheme
Company values
- Transparency: We advocate for transparency because our values define how we work together to build our company. As our CEO Jason said “Transparency is important because it brings clarity for everyone else on what they’ve got to do."
- Global Team: Different backgrounds, different cultures, same values. Considering ourselves as a global team stretches our thinking process, we find ideas on how to improve requires different perspectives and this is enhance through diversity.
- Pioneering Mindset: We value our diversity and spirit of togetherness. As the saying goes we push ourselves not because it is easy but because it is hard. Hard challenges drive us forward, new ideas won't necessarily solve problems but it means we're taking risks from which to learn and get better
- Integrity: We conduct ourselves in a way that maintains trust and respect - we are truthful and honest both personally and professionally. This means truly recognising our mistakes, and understanding what needs to change or needs to improve to ensure we don't make mistakes again.
- Data Driven: We seek to make decisions, modify behaviours and change processes based on data-led insights rather than intuition. It means anyone in any role can try something out, make a change or make a difference and show it's a better way of working.
Company HQ
London, UK
Articles
Leadership
Jason Rolles
(Managing Director)Background in asset and credit management and consulting at JP Morgan, Barclays, UBS and Accenture.
Diversity, Equity & Inclusion at BlueOptima
- We write all documentation with inclusivity and and diversity in mind, with 4 key principles - Avoid Ableist Language - Do not use Genered Language - Use Socially Conscious Engineering Terms - Eliminate Condescending Language
- Women's Network. Mission: Foster a positive environment for education on issues to create positive challenges (either departmental or cultural) women face. Make it clear that BlueOptima, as a company, has strong diversity and inclusion values as well as providing equal opportunity for continual progression and support.
- Ethic Minorities Network. Mission: Promote positive engagement across different offices and cultures allowing a space for exchange about topics surrounding Ethnic Minorities. Maintain and standardise the level of respect during international travel and provide support for minorities from the start of their BlueOptima experience throughout their career progression.
- LGBT+ Network. Mission: Making BlueOptima a place to bring your own self to work. Reduce judgement and stigma by providing a platform for open conversation for education whilst maintaining a safe space and discretion towards those involved.
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