Demand Generation Manager, BlueOptima
£50-60k
2 days a week in office (Newington Causeway, London)
Software development analytics provider
Job no longer available
Software development analytics provider
101-200 employees
Job no longer available
£50-60k
2 days a week in office (Newington Causeway, London)
101-200 employees
Company mission
To help realise the potential of every individual by creating a transparent and dynamic environment filled with high performers who are motivated.
Role
Who you are
- You will be a strategic thinker with a results-oriented mindset, actively contributing to the success of BlueOptima's marketing initiatives while honing expertise across all facets of the role
- Substantial experience in demand generation or related marketing roles, ideally in an enterprise B2B context
- Strong understanding of lead generation, marketing funnels, and sales alignment
- Proficiency with marketing technologies (e.g., CRM, marketing automation tools)
- Proven ability to analyse and optimise campaign performance using data-driven insights
- Skilled communicator with the ability to collaborate across teams and functions
What the job involves
- As we continue to scale, we’re seeking a Demand Generation Manger to drive impactful marketing initiatives and collaborate closely with our Sales Development Representatives (SDRs) and outbound functions
- As a Demand Generation Manger, you will take ownership of designing and implementing demand generation strategies, working cross-functionally with sales and marketing teams to achieve company growth objectives
- Strategy Execution and Development:
- Develop and refine demand generation strategies with input from leadership and peers
- Execute campaigns across multiple channels, leveraging analytics to inform optimisation
- Campaign Oversight:
- Lead the planning and delivery of targeted campaigns, ensuring alignment with sales goals
- Collaborate on content development, digital advertising, and event marketing to drive engagement
- Collaboration and Enablement:
- Partner with SDR and outbound teams to optimise lead handoff processes and feedback loops
- Facilitate knowledge-sharing sessions to align marketing efforts with sales objectives
- Lead Management:
- Monitor and improve the marketing-to-sales lead flow, including lead scoring and nurturing
- Regularly analyse funnel metrics and recommend strategies for improvement
- Technology Utilization:
- Actively manage marketing tools and platforms, identifying areas for better utilisation
- Provide recommendations for MarTech stack enhancements
- Leadership and Mentorship:
- Guide team members on project execution and skills development
- Act as a role model for collaboration, accountability, and continuous improvement
Salary benchmarks
Our take
BlueOptima is changing the way businesses manage software development. Its platform offers detailed insights into the coding effort invested by developers, teams, or vendors across any project, sprint, or task. It works across all languages, platforms, and locations, giving managers a clear picture of resource utilisation to make smarter decisions.
In addition, BlueOptima provides a global industry benchmark for software development and has launched the world's first technical recruitment assessment platform, which accurately predicts workplace performance. By using its software, companies can boost team performance by up to 20% and reduce security risks linked to open-source code.
With clients like Hitachi Energy, BPI, Archer, and several global banks and Fortune 50 companies, BlueOptima is trusted by leaders in industries worldwide.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Company HQ
London, UK
Leadership
Jason Rolles
(Managing Director)Background in Asset and Credit Management and Consulting at JP Morgan, Barclays, UBS and Accenture.
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