Vice President of Product Marketing, PagerDuty
+ Equity for eligible roles
Digital operations management platform
Posted today
Digital operations management platform
1001+ employees
Posted today
+ Equity for eligible roles
1001+ employees
Company mission
To revolutionize operations and build customer trust by anticipating the unexpected in an unpredictable world.
Role
Who you are
- You’re excited to bring to PagerDuty an arsenal of best practices, a customer-obsessed point of view, and a history of fostering tight collaboration across Marketing, Product and Sales, and we can’t wait to meet you
- 10-15 years of experience in product marketing and related marketing functions in the software industry
- Relevant domain expertise strongly preferred
- 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders
- Demonstrated ability to build trusted relationships with executive sponsors and practitioners
- Experience with enterprise Software-as-a-Service offerings; technical background or clear understanding of developer products a plus
- Experience supporting an Integrated GTM motions that includes Product-led Growth, Sales, Partners, and technology ecosystems
What the job involves
- PagerDuty is seeking a Vice President, Product Marketing who will be the voice of the market to the business, influence our product roadmap, and develop and own product and platform positioning that differentiates PagerDuty in the marketplace
- As our VP of Product Marketing, you will play a key role in defining and educating our market while ensuring that our customer-facing teams have everything they need to win
- With a proven track record of management success, you will build and lead a high-performing group encompassing product marketing, solutions & industry marketing, and market intelligence (inclusive of competitive intel)
- Architect, deliver and iterate on strategic messaging and value proposition articulations for our platform and products that equips the sales teams to close deals, supports successful product launches, and deploys through all market-facing communication touch points (website, sales messages, content, etc.)
- Be a strategic partner to our Product teams by bringing deep domain expertise in defining personas, influencing strategic roadmap decisions, and compellingly articulating customer needs as well as market and competitive dynamics
- Understand and disseminate market insights, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for PagerDuty’s offerings
- Maintain a deep understanding of our current and upcoming product and product plans in alignment with product leadership
- Contribute to pricing & packaging strategy with customer, market and competitive insights that maximize market fit with focus on increasing revenue and deal size
- Own the external launch process from design to delivery for our platform and its products
- Build, mentor, and inspire a world-class, data-driven product marketing team
- Define team’s strategy, goals, budget, and hiring to build and measure team results
- Design and implement a metrics-driven framework for measuring PMM impact, from pipeline to adoption to retention
- Ensure that all product marketing work is guided with deep knowledge of our products and the business problems they solve and offers data-driven insights to frame the problems
- Build strong relationships with cross-functional departments, including Product, Field, and Sales Enablement, to ensure alignment with clear GTM plans that empower every team to succeed
- Partner hand-in-hand with Sales Enablement to equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, and increasing annual contract value
- Create value based, solutions-oriented, product-informed content and positioning, in partnership with our Corporate Marketing and Content teams, to ensure we deliver stories and artifacts that focus on business value and address each part of the buyer’s journey
- Drive and inspire PagerDuty thought leaders - from building keynote presentations, writing compelling articles, speaking on the company’s behalf, and brief decision makers, all in an effort to solidify our position as the thought leader in modern digital operations
- Nurture and leverage relationships with industry thought leaders, influencers, key strategic customers and partners to help increase market awareness about PagerDuty
- Lead the creation, design, and enablement of our externally-facing product demos
- Work with the partner teams to develop solutions that support PagerDuty’s GTM plays and deliver value to partners and customers
Our take
PagerDuty helps businesses monitor their tech stacks, manage incidents and alert engineers when things go wrong. Serving more than 10,500 enterprises including customers like GE, Capital One, IBM and Spotify, the company has become a key player in the space.
While it’s best known for its alerting capabilities, PagerDuty has expanded well beyond that over the years, though it’s still a core part of its service. For example, the company released AIOps services that aim to help businesses reduce the amount of noisy and unnecessary alerts. All-in-all, PagerDuty has become an essential product for DevOps teams, which has greatly contributed to its success.
In 2022, the company was recognized in the Regional and Global AWS Partner Awards as playing a key role in driving innovation and building solutions for the space. Off the back of post-IPO funding, it has continued to release new features and update its core products, towards proving cutting-edge services into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2018
$90m
SERIES D
Apr 2017
$43.8m
SERIES C
Total funding: $173.6m
Company benefits
- 20 hours per year of paid volunteer time
- Health insurance
- Wellness Days and mid-year Wellness Week: extra time off for whole company to unplug and recharge at the same time
- Generous paid parental leave and return to work policy to help with transition back
- Generous paid time off
- Hands-on career and leadership development programs
- Flexible workplace/WFH
Company HQ
SoMa, San Francisco, CA
Leadership
Alex Solomon
(GM (Platform))Previously an Engineer at Amazon. Was also CEO at PagerDuty for 10 years
Salary benchmarks
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