Lifecycle Marketing Manager, Door

• If you thrive at the intersection of messaging, data, and outcomes, this is your opportunity to drive a critical growth function. Bonus if you’ve worked in B2B or B2B2C environments
• 3 to 5+ years of lifecycle, CRM, or retention marketing experience in a D2C environment with measurable revenue impact
• Hands-on experience with Customer.io or a comparable platform (Braze, Iterable, Klaviyo) including journey automation and segmentation
• Proven ability to generate revenue and improve retention through targeted email marketing strategies
• Deep understanding of lifecycle metrics and performance optimization techniques including A/B testing, conversion rate analysis, and segmentation
• Strong copywriting instincts and an eye for messaging that converts across different customer segments
• Proficiency in marketing analytics tools including Google Analytics and Excel or Sheets
• Deep expertise using AI tools to maximize efficiency, enhance personalization, and scale lifecycle execution with speed and accuracy
• Ability to operate independently, prioritize effectively, and execute quickly in a fast-moving environment
• Strong cross-functional communicator who can align marketing with product, operations, and support
• Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply

Desirable

• We’re looking for a Lifecycle Marketing Manager: Growth and Retention to drive revenue from the inside out by turning first-time customers into repeat buyers and high-LTV loyalists
• You’ll lead the execution of lifecycle campaigns that generate revenue through smart segmentation, behavioral automation, and personalized messaging
• This role is directly tied to performance. Your work will impact repeat booking rates, churn, and customer lifetime value
• You’ll help build journeys that move users from “interested” to “engaged” to “profitable,” primarily through email using Customer.io
• Drive lifecycle marketing programs that maximize revenue and retention across the customer journey from onboarding through loyalty
• Build and optimize automated email campaigns in Customer.io using behavioral triggers and user data to deliver personalized, high-converting communications
• Lead the development of upsells, cross-sells, re-engagement flows, repeat booking nudges, churn prevention, and loyalty rewards
• Create and implement customer segmentation strategies that unlock the highest value cohorts and tailor offers, timing, and content accordingly
• Partner with creative and content teams to produce copy and assets that are both on-brand and performance-optimized
• Run A/B and multivariate tests to improve open rates, click-through rates, and conversions across lifecycle campaigns
• Track and report on lifecycle KPIs including retention, repeat purchase rate, LTV, churn, cohort performance, and campaign-driven revenue
• Collaborate with Product, Engineering, and CX to ensure accurate event tracking, trigger setup, and data flows
• Identify friction in the user journey and drive lifecycle initiatives to reduce churn and unlock under-monetized segments